backtop


Print 31 comment(s) - last by iliketothinkik.. on Oct 5 at 2:54 PM

Seagate keeps Maxtor brand

Seagate yesterday announced the Maxtor brand would live on with new products. Maxtor’s acquisition by Seagate was finalized last May and left the future of Maxtor branded drives uncertain. Instead of retiring the Maxtor brand, Seagate has decided to take the brand off life support and restructure it as a new value brand. The new dual branding strategy will position Seagate branded models in the high end while Maxtor drives are positioned towards the more value conscious customer.

There will be very little product differentiation between the two brands. Maxtor branded hard drives will be based on Seagate models, though newer technology on Seagate drives will take a little longer to trickle down to Maxtor products. Seagate branded drives will retain its longer five-year warranty whereas Maxtor branded hard drives will only have a three-year warranty.

Seagate also announced a refresh of Maxtor’s current product lineup in addition to the dual branding strategy. New Maxtor products include a refreshed DiamondMax 20, 21 and MobileMax products. Maxtor’s latest DiamondMax 20 is based on Seagate’s Barracuda 7200.10 hard drive that features perpendicular disc platters for increased platter density. Due to Maxtor being a value brand, DiamondMax 20 drives will only be offered in sizes up to 320GB.

The new Maxtor MobileMax drives will be Maxtor’s first-ever notebook hard drives. MobileMax drives will be available in capacities up to 80GB and spin at 5400RPM. Maxtor expects mainstream and white book systems to feature MobileMax drives.

There’s no mention when Seagate-based Maxtor DiamondMax and MobileMax products will be available, though it shouldn’t be too long.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Ego driven branding might backfire?
By Christopher1 on 10/4/2006 1:09:01 AM , Rating: 2
Well, I don't know about quality on hard drives being poor lately. I bought a Maxtor 20GB hard drive for my old Windows 95 system 6 or 7 years ago, and it is still alive and well in my new system, that is only 4 years old.

Actually, the hard drive that CAME with the system is having more problems than the Maxtor Drive, and that is a Seagate 40GB.

I'm actually thinking that I am going to have to toss the Seagate soon, because it is randomly losing data.


By sxr7171 on 10/4/2006 7:14:04 PM , Rating: 2
As has been said, it's up and down with these companies. When talk about 20GB and 40GB, that's 5 years ago and in those days it was all WD at the top. Seagate those days was the cheap OEM drive (as was Maxtor). IBM/Hitachi was close to WD or even supplied some of the WD models, then came deathstar. Today Seagate has gone back to being a premium brand with high quality. They worked hard at it and succeeded. The sad thing is that Maxtor was getting good also with those Maxline drives.


"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki