Maxtor Lives On!
Anh Tuan Huynh
October 3, 2006 6:00 PM
comment(s) - last by
Seagate keeps Maxtor brand
announced the Maxtor brand would live on with new products
Maxtor’s acquisition by Seagate was finalized last May and left the future of Maxtor branded drives uncertain
. Instead of retiring the Maxtor brand, Seagate has decided to take the brand off life support and restructure it as a new value brand. The new dual branding strategy will position Seagate branded models in the high end while Maxtor drives are positioned towards the more value conscious customer.
There will be very little product differentiation between the two brands. Maxtor branded hard drives will be based on Seagate models, though newer technology on Seagate drives will take a little longer to trickle down to Maxtor products. Seagate branded drives will retain its longer five-year warranty whereas Maxtor branded hard drives will only have a three-year warranty.
Seagate also announced a refresh of Maxtor’s current product lineup in addition to the dual branding strategy. New Maxtor products include a refreshed
products. Maxtor’s latest DiamondMax 20 is based on Seagate’s Barracuda 7200.10 hard drive that features perpendicular disc platters for increased platter density. Due to Maxtor being a value brand, DiamondMax 20 drives will only be offered in sizes up to 320GB.
The new Maxtor MobileMax drives will be Maxtor’s first-ever notebook hard drives. MobileMax drives will be available in capacities up to 80GB and spin at 5400RPM. Maxtor expects mainstream and white book systems to feature MobileMax drives.
There’s no mention when Seagate-based Maxtor DiamondMax and MobileMax products will be available, though it shouldn’t be too long.
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RE: Ego driven branding might backfire?
10/3/2006 11:09:16 PM
"their track record has been erratic, recently being horrible"
Maxtor has always had quality problems, nothing new... beenthere is a troll. Not sure what he is trying to accomplish by saying Maxtor had good quality and Seagate bad (the opposite is true) but that is what he does.
RE: Ego driven branding might backfire?
10/5/2006 2:43:00 AM
The interesting part is that some people have problem after problem with them but then others have no particular problems year after year (myself included).
Something is funny about it all and I don't think it's the brand of drive. I have over a dozen Maxtors in fileservers right now, they're not problematic at all and a few are due to be retired from old age, routine replacement.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
Seagate's Acquisition of Maxtor to Finalize Soon
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