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Seagate keeps Maxtor brand

Seagate yesterday announced the Maxtor brand would live on with new products. Maxtor’s acquisition by Seagate was finalized last May and left the future of Maxtor branded drives uncertain. Instead of retiring the Maxtor brand, Seagate has decided to take the brand off life support and restructure it as a new value brand. The new dual branding strategy will position Seagate branded models in the high end while Maxtor drives are positioned towards the more value conscious customer.

There will be very little product differentiation between the two brands. Maxtor branded hard drives will be based on Seagate models, though newer technology on Seagate drives will take a little longer to trickle down to Maxtor products. Seagate branded drives will retain its longer five-year warranty whereas Maxtor branded hard drives will only have a three-year warranty.

Seagate also announced a refresh of Maxtor’s current product lineup in addition to the dual branding strategy. New Maxtor products include a refreshed DiamondMax 20, 21 and MobileMax products. Maxtor’s latest DiamondMax 20 is based on Seagate’s Barracuda 7200.10 hard drive that features perpendicular disc platters for increased platter density. Due to Maxtor being a value brand, DiamondMax 20 drives will only be offered in sizes up to 320GB.

The new Maxtor MobileMax drives will be Maxtor’s first-ever notebook hard drives. MobileMax drives will be available in capacities up to 80GB and spin at 5400RPM. Maxtor expects mainstream and white book systems to feature MobileMax drives.

There’s no mention when Seagate-based Maxtor DiamondMax and MobileMax products will be available, though it shouldn’t be too long.

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RE: Ego driven branding might backfire?
By breethon on 10/3/2006 10:21:55 PM , Rating: 2
Is that why Seagate has been offering a 5 year warranty for some time now? Maxtor had what, 1 year? Proof is in the pudding. If a company has such good product, why not warranty it for as long as other brands or longer?

Another thing, hopefully they do better with the rebate system than Maxtor did. I got screwed out of $100 in Maxtor rebates about 5 years ago.

RE: Ego driven branding might backfire?
By Randalllind on 10/3/2006 11:06:08 PM , Rating: 2
Every maxtor drive I ever had on reboot one day just disapear from bios. I also seen this on other people machines.

I never had an issue of a hd just disapearing or dieing for just rebooting with WD. Only time I had to replace a wd is when the power went off and ruin my hd.

By Etsp on 10/4/2006 12:05:21 AM , Rating: 2
I've experienced something similar, sometimes when I reboot my maxtor hdd isnt detected in bios. If I turn the computer off and then back on, it shows up again with no problems... not dead, probably not dying (it's been this way for over 6 months and the complete shutdown ALWAYS fixes it) just an annoying little bug.

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