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Seagate keeps Maxtor brand

Seagate yesterday announced the Maxtor brand would live on with new products. Maxtor’s acquisition by Seagate was finalized last May and left the future of Maxtor branded drives uncertain. Instead of retiring the Maxtor brand, Seagate has decided to take the brand off life support and restructure it as a new value brand. The new dual branding strategy will position Seagate branded models in the high end while Maxtor drives are positioned towards the more value conscious customer.

There will be very little product differentiation between the two brands. Maxtor branded hard drives will be based on Seagate models, though newer technology on Seagate drives will take a little longer to trickle down to Maxtor products. Seagate branded drives will retain its longer five-year warranty whereas Maxtor branded hard drives will only have a three-year warranty.

Seagate also announced a refresh of Maxtor’s current product lineup in addition to the dual branding strategy. New Maxtor products include a refreshed DiamondMax 20, 21 and MobileMax products. Maxtor’s latest DiamondMax 20 is based on Seagate’s Barracuda 7200.10 hard drive that features perpendicular disc platters for increased platter density. Due to Maxtor being a value brand, DiamondMax 20 drives will only be offered in sizes up to 320GB.

The new Maxtor MobileMax drives will be Maxtor’s first-ever notebook hard drives. MobileMax drives will be available in capacities up to 80GB and spin at 5400RPM. Maxtor expects mainstream and white book systems to feature MobileMax drives.

There’s no mention when Seagate-based Maxtor DiamondMax and MobileMax products will be available, though it shouldn’t be too long.


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RE: Ego driven branding might backfire?
By Samus on 10/3/2006 8:19:02 PM , Rating: 5
Maxtor might have a good reputation for high performance, but their track record has been erratic, recently being horrible. DiamondMax 7 (non-plus) drives had a 12.5% failure rate within the first 12 months according to SR's drivepoll, and I have never seen a Maxtor-branded Quantum (Fireball LCT20-series especially) spin for more than a few years, at best.

The name isn't so synonymous with 'reliability'


RE: Ego driven branding might backfire?
By shiftomnimega on 10/3/2006 8:31:44 PM , Rating: 2
My personal experience goes along with that statement.

Of all the hard drive brands I've had I've only had to RMA Maxtor drives. To their credit I have had absolutely no trouble with Maxtor customer service. Not so sure if those guys were absorbed or cut off during the acquisition.


RE: Ego driven branding might backfire?
By Xavian on 10/3/2006 8:59:02 PM , Rating: 2
its strange, Maxtor used to be pretty good for reliability, now they are pretty bad. In the other side, IBM/Hatchi Drives used to be bad, now they are pretty damn reliable.


RE: Ego driven branding might backfire?
By daniel1113 on 10/3/2006 9:45:28 PM , Rating: 2
I actually think it's quite the opposite. Many years ago they had some quality issues, but in more recent years, they got their act together and put out some quality drives. Unfortunately, the reputation never quite went away.


By sxr7171 on 10/4/2006 7:09:22 PM , Rating: 2
It keeps changing, but the Diamondmax 10 was a good drive based off the Maxline III. Those were good drives at a good price, and now it seems we have one less choice in HDDs now.


RE: Ego driven branding might backfire?
By breethon on 10/3/2006 10:21:55 PM , Rating: 2
Is that why Seagate has been offering a 5 year warranty for some time now? Maxtor had what, 1 year? Proof is in the pudding. If a company has such good product, why not warranty it for as long as other brands or longer?

Another thing, hopefully they do better with the rebate system than Maxtor did. I got screwed out of $100 in Maxtor rebates about 5 years ago.


RE: Ego driven branding might backfire?
By Randalllind on 10/3/2006 11:06:08 PM , Rating: 2
Every maxtor drive I ever had on reboot one day just disapear from bios. I also seen this on other people machines.

I never had an issue of a hd just disapearing or dieing for just rebooting with WD. Only time I had to replace a wd is when the power went off and ruin my hd.


By Etsp on 10/4/2006 12:05:21 AM , Rating: 2
I've experienced something similar, sometimes when I reboot my maxtor hdd isnt detected in bios. If I turn the computer off and then back on, it shows up again with no problems... not dead, probably not dying (it's been this way for over 6 months and the complete shutdown ALWAYS fixes it) just an annoying little bug.


RE: Ego driven branding might backfire?
By retrospooty on 10/3/2006 11:09:16 PM , Rating: 3
"their track record has been erratic, recently being horrible"

Maxtor has always had quality problems, nothing new... beenthere is a troll. Not sure what he is trying to accomplish by saying Maxtor had good quality and Seagate bad (the opposite is true) but that is what he does.


By mindless1 on 10/5/2006 2:43:00 AM , Rating: 3
The interesting part is that some people have problem after problem with them but then others have no particular problems year after year (myself included).

Something is funny about it all and I don't think it's the brand of drive. I have over a dozen Maxtors in fileservers right now, they're not problematic at all and a few are due to be retired from old age, routine replacement.


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