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Rahul blogs all

Gaming PC manufacturer VoodooPC has been acquired by HP. VoodooPC founder and occasional DailyTech blogger Rahul Sood has confirmed the acquisition in his latest heartfelt blog post. HP was selected as an ideal strategic partner after Sood and his brother talked to various manufacturers and system OEMs including Dell. Talks of the acquisition began last July during the Tour de France in which Sood attended. The acquisition comes as a surprise as Sood never informed anyone that talks of the acquisition were taking place and remained secretive.

Sood states the reason for picking HP over other manufacturers as follows:

Even though you may not know it there is one thing about HP that makes them stand out among the rest: serious innovation. Backed by a $3.5+ billion dollar R&D budget, HP labs was generating an average of eleven unique patents a day. We’re not talking about “supply chain innovations” either; they are sitting on a treasure trove of product innovations with massive potential. For me, getting a ticket into HP Labs would be like Charlie getting a ticket to Willy Wonka's Chocolate factory. I was relentless... Yes, HP was/is the company that both my brother and I agreed is the perfect match for Voodoo.

After the acquisition is completed VoodooPC will remain the same. Its offices will remain in Calgary with the same primary focus on building customized gaming machines. As a result of the acquisition Sood will become the Chief Technologists while Ravi Sood takes a new position as Director of Strategy for HP’s gaming division.

There’s no mention on how much VoodooPC was acquired for or how this will change HP’s product portfolio. DailyTech was unable to reach Rahul Sood for comments. Alienware was acquired by Dell earlier this year as well.

A PDF of the acquisition details is available on HP's site.

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By xFlankerx on 9/28/2006 8:55:42 PM , Rating: 2
What's the appeal of these Uberexpensive computers? I don't get how such a small market could make such a big difference.

RE: Why?
By AppaYipYip on 9/28/2006 9:05:24 PM , Rating: 2
I totally agree. I guess if you can afford them easily they are a "status statement" but otherwise, I'd rather build a new PC myself every few years for 1/3rd of the cost of one of those things.

RE: Why?
By MarioC on 9/28/2006 9:14:42 PM , Rating: 3
I suppose it could be that these firms (businesses) that assemble high end computers and do them in a very "custom" sort of way. While I personally will always build my computers (or at least for the visible future), think of all the individuals that shop at higher end stores and pay full prices on clothes at the Gap, Anthropologie, Nordstrom, etc.

There is a large variety of upper-end clothing stores that do well, so why not computer companies? I think the key draw is to slightly higher class geeks (or gamers that have higher class parents).

I went to a prep school, and while I was middle class, I was astonished at the wealth of 16 year olds with Mercedes, BMWs, and Acuras. There is a lot of wealth in America, and apparently these high-end computer assemblers/customizers have found it too.

RE: Why?
By bob661 on 9/29/2006 12:32:18 AM , Rating: 2
I went to a prep school, and while I was middle class, I was astonished at the wealth of 16 year olds with Mercedes, BMWs, and Acuras. There is a lot of wealth in America, and apparently these high-end computer assemblers/customizers have found it too.
The kids aren't rich. Their parents are.

RE: Why?
By LtFarva on 9/29/2006 7:50:18 AM , Rating: 2
Once their trust funds kick in, they will be.

RE: Why?
By rushfan2006 on 9/29/2006 4:57:59 PM , Rating: 2
Well I remember in economics class (several years back, I've been out of college for a few years now)...the one statistical that at the time I thought was kind of shocking...."15% of the population in the United States accounts for 75% of the wealth in the United States".

The other 25% of the wealth is earned/created by us folks that work for a living. ;)

...which amazingly also happens to be about 85% of us.

RE: Why?
By The Sword 88 on 9/29/2006 9:00:29 AM , Rating: 2
Maybe 1/4 probably 1/5 the cost. Those things make Alienware look like a bargain

RE: Why?
By Goolic on 9/28/2006 9:10:04 PM , Rating: 3
Mostly for brand recognition ...

If have a brand know for extremely kick ass products you WILL be respected from the custumers...

And I´d love to have one of these ... AND one i made myshelf .. I kjust love PC´s and MACs And all of the technology junk !

RE: Why?
By QueBert on 9/28/2006 9:12:27 PM , Rating: 3
I've been building PC's since you could buy motherboards, and before that I was adding memory and such to the AST I bought. I think Voodoo and Alienware cater to people like me who want a uber pc, but don't have the technical knowledge to build a PC. And when you build your own pc, you have to do your own repairs/support. These high high end pc's are expensive, too expensive. But for a lot of people they provide exactly what they want.

I also don't recommend these newbies have a neighbor or a local little pc shop custom build them a PC, as the support may be crappy or nonexistant. Sometimes a better price doesn't equal a better deal.

if I had the money I'd get a Falcon pc with one of those uber custom airbrushing jobs, but that's just me :)

RE: Why?
By ATC on 9/28/2006 9:53:24 PM , Rating: 3
I agree with your statements. A lot of people want really high end/high quality products without the need to assemble them themselves. Enter VoodooPC, Alienware, Falcon etc...

It would be silly to think there's no market for that.

A friend of mine has a VoodooPC and the thing is just great looking and performs extremely well. The wiring job itself and the case innards are just jaw dropping gorgeous. Add to that a custom water cooling system and everything is pretty much OCed yet silent.

If I had the money to spend on a machine like that I would in a heart beat since there is nothing home-made or factory built that comes close.

RE: Why?
By Dactyl on 9/28/2006 11:33:58 PM , Rating: 2
The wiring job itself and the case innards are just jaw dropping gorgeous. Add to that a custom water cooling system and everything is pretty much OCed yet silent.

I could put together a high-end computer full of high-end parts, but I couldn't pull that off. And of course the case itself is really beautiful. There's no way in heck I could match a Voodoo in terms of beauty.

I'd still probably rather build it myself. It's too much fun to pass up!

RE: Why?
By rushfan2006 on 9/29/2006 5:03:02 PM , Rating: 2
Actually I am one of those who always builds his own...takes me a while to save up the money though. I don't like using cheap components.

I really enjoy putting a system together and I take great pride in the clean wiring too. If you saw the inside of my current box...not saying it is as good as a Voodoo (of course I'm not saying it is NOT either. ;))..but its extremely clean, great airflow, totally neat.

I'm very anal in details when I build a game box -- because its more than just building a rig to me ..its a hobby in itself and its fun.

RE: Why?
By Webgod on 10/2/2006 12:01:11 PM , Rating: 2
And believe me, Machine Check Exception BSOD's with non-stop beta BIOSes and 98% stability (stock speeds) are just tons of fun. Especially when you've paid for quality parts.

RE: Why?
By qdemn7 on 9/28/2006 9:44:41 PM , Rating: 2
Why? People who don't have the time or the experience to build their own system. People who simply want to game or work instead of tweaking all the time. Esepcially in the painting area is one place these custom systems shine.

These days time IS more valuable than money. Just look at the proliferation of convienence products everywhere you look. Especaiilly in the grocery store. There are plenty of grocery stores these days with ready-to-eat meals for the harried worker to buy heat and serve.

RE: Why?
By Dactyl on 9/28/2006 11:30:10 PM , Rating: 2
These days time IS more valuable than money.

To put it more accurately, peoples' time is worth more money. Time has always been worth some amount of money (and of course it differs from person to person how much it's worth)

Everything is for sale. That's the truth about this world.

RE: Why?
By rudy on 9/29/2006 12:04:19 PM , Rating: 2
What is the appeal of a jag or aston martin, same thing. Every market has its niche buyers some of them are looking for high class expensive good which are suppose to be top of the line. Now the major companies have decided that these custom high end gaming companies are worth owning so everyone is starting to pick them up much the same way the big auto makers started to aquire the companies like jaguar porche and so on.

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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