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Print 55 comment(s) - last by Hemipower.. on Sep 25 at 5:07 AM

Sony's entry-level PS3 gets a price cut before launch

Console gamers in Japan were able to breathe a slight sigh of relief today when it was announced that Sony would trim the price of the basic 20GB PlayStation 3 console to 49,980 yen or $430 USD (down from $499 USD). The price cut is a direct response to the cries from the buying public over the high price of entry for the PS3 in comparison to its competitors. It was also announced that the base system would get HDMI output.

Even with the price reduction, the base PS3 is still priced well above its competition. It was announced two weeks ago that Microsoft would introduce the XBOX 360 Core System for the Japanese market at around $255 USD. Last Thursday, Nintendo announced a price tag of $212 USD for its Wii in Japan.

Sony's Ken Kutaragi remarked to reporters that "The Japanese users and media would not stop saying a price tag of over 60,000 yen, including tax, was too expensive." One must also remember that Kutaragi was also quoted as saying back in May that the $499/$599 price points were "probably too cheap."

It should be noted that while the price cut affects the 20GB PS3 model, there is no word on if the price will also fall on the higher spec'd PS3 with its 60GB hard drive, WiFi, and MemoryStick/SD/CompactFlash reader. There is also no word as to whether this price cut will extend to PS3s destined for US shores.



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RE: Stick to your Guns
By GhandiInstinct on 9/22/2006 2:51:59 AM , Rating: -1
quote:
a) They don't screw us over later on the price of games/accessories/online content to recoup the losses they take on the console.


The PS2 controller is still $25

Speaking of ridiculously overpriced accessories, the Wii's controller will cost more than the games...



RE: Stick to your Guns
By GhandiInstinct on 9/22/06, Rating: -1
RE: Stick to your Guns
By tuteja1986 on 9/22/2006 3:35:55 AM , Rating: 2
Actually i may actually buy the 20GB model , i couldn't care less about non intergrated wifi and it now has a HDMI slot. Now i just need my pal to camp out 1 whole day next the camera shop in japan that will have some PS3 :).

$430 + $40 shipping fee = better than $990AUD


RE: Stick to your Guns
By Strunf on 9/22/2006 6:45:48 AM , Rating: 2
"Speaking of ridiculously overpriced accessories, the Wii's controller will cost more than the games..."
Overpriced? the WII controller is far more sophisticated than any other controller and it will around 60$ heck even at that price I don’t think they make any profit with it... and some games will cost 60$ too.


RE: Stick to your Guns
By Vertigo101 on 9/22/2006 8:57:37 AM , Rating: 3
Don't kid yourself: It doesn't cost Nintendo $10 to make those controllers.


RE: Stick to your Guns
By Strunf on 9/22/2006 10:00:36 AM , Rating: 2
Doubt of it...


RE: Stick to your Guns
By tuteja1986 on 9/22/2006 10:20:12 AM , Rating: 2
I can tell you from an engineering point of view... that nintendo stands to make money on each console sold from day one. They will rake in money from the overpriced controller to the games. Imagine who many copies of Zelda will sell on virtual console and all they had to do was a make a emulator that will play these game. Nintendo isn't updating any virtual console games stuff like Microsoft made its partners add World Ranking , Online Competent , Updated graphic and sound before they could launch release it on Xbox live arcade.

Nintendo will make millions while Sony and Microsoft will loose millions. In fact the real winner is Nintendo and what i am predicting is that Nintendo Wii will be the most profitable console in gaming history.

In late 2004 to mid 2005 i thought Nintendo was in a ditch and was about to surffer the same fate as saga did.


RE: Stick to your Guns
By Strunf on 9/22/2006 2:51:31 PM , Rating: 2
Sure the goal of Nintendo is to make money but they will make it like everyone else in games, the console is already rather cheap, the controller isn’t that expensive at all when you take into account that for 60$ you have the nipchunk thing and a wireless remote, by comparison the WIRED Xbox 360 controller costs $40 and it has nothing new at all...


RE: Stick to your Guns
By Vertigo101 on 9/22/2006 3:40:55 PM , Rating: 1
You apparently don't understand that it costs MS next to nothing to make those controllers.


RE: Stick to your Guns
By rushfan2006 on 9/22/06, Rating: -1
RE: Stick to your Guns
By Fenixgoon on 9/22/2006 10:05:36 AM , Rating: 2
no company takes a loss on products? whatare you smoking?

all consoles are currently SOLD AT A LOSS. Sony, MS, and Nintendo (apparently they will profit from the Revolution) make money on accesories and games (due to licensing). Otherwise, the PS3 would cost A LOT more if Sony wanted to profit off of the initial sale of the PS3 console (same goes for MS and 360).


RE: Stick to your Guns
By StevoLincolnite on 9/22/2006 11:07:35 AM , Rating: 3
Allright, Nintendo has allways had the more "Advanced" Controllers so to speak. Or you could say the wierder looking ones. As for losses on consoles. Microsoft lost billions of dollars on their console. Yet broke even with the piece of the PIE that they sold through games. The PS2 lost money during its release. (They make money off it now though).
And the Nintendo Wii? Its using older/cheaper technology in comparison to the Xbox 360 and PS3, so they MAY make a loss on each console but it wouldnt be anything significant.
And the Wii Controller. Your paying for 2 controls for 60 bucks. And the PS2 control is allmost the same as the PS1 control. Guess what? they sold them at double the price for a long time there. Alot of people just used their controls from the PS1 on their PS2.
My Honest Opinion on the Console wars? This time, Nintendo will be on top, IF they can get some decent games. (They improved upon that to some extent on the game cube).
Microsoft will probably end up being the middle man once again. And Sony's exhorbant prices is going to ruin them just like sega. Even alot of game developers are bitching about sony. It seems everyone is bitching about sony! Oh well. Just my 2 cents.


RE: Stick to your Guns
By Strunf on 9/22/2006 10:15:09 AM , Rating: 2
Dude... first there's plenty of companies selling products at loss; secondly the building price is FAR from having the greatest share on the selling price (on this kind of market).

Don’t give a crap about the MS dude you have spoken with it's common knowledge MS and SONY and probably even Nintend didn’t get profits from the console's sale.

Even if costs $20-$25 to make what makes you think they will get ANY benefit by selling it at 60$ ?... Also 60$ is the price of the remote unit AND the nipchunck (?) thing.
Maybe they will get some benefit out of it but if they were selling the 2 units for 25$ like some of you seem to have wished sure as hell they wouldn’t have any profit.


RE: Stick to your Guns
By GhandiInstinct on 9/22/06, Rating: -1
RE: Stick to your Guns
By randomlinh on 9/22/2006 6:59:32 AM , Rating: 2
and... how much is the new ps3 controller? an xbox360 controller is $50.

not that I'm saying it's not expesnive, but it's not like the wii is a complete rip off (well, for now, we'll see how it plays on launch day).

And yeah, they should slash prices. They're already losing gobs of money anyway. It'll be an expensive lesson learned for them to fix for the next iteration. And if they try and recoup w/ jacking up costs for games... they'll just get even more backlash.



RE: Stick to your Guns
By djcameron on 9/22/2006 10:35:57 AM , Rating: 2
We the consumer have (stupidly) supported such price gouging. Take iPod accessories, for example... They charge 20 USD for a stupid rubber iPod cover, that costs 5 cents to make, and "we" gladly pay it.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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