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Russians will be able to buy a Whopper with the virtual cash, once they have amassed 1,700 Whoppercoins.

The company said it would release Apple and Android apps next month so people could save, share and trade their wallet full of wh0ppercoins.

 

Burger King has partnered with crypto-cash start-up Waves to create and run the scheme.

 

The tech company will run the blockchain ledger for tracking of who has coins and what has been done with them.  Where the customers will be able to claim their coins by scanning a receipt with a smartphone.

 

The crypto has some technical similarity to Bitcoin but is distinct from it and stands –alone system.

Of course company could shut the system down if it was being abused 

 

Waves said in a statement that it had already generated 1bn whoppercoins to use in the loyalty scheme.

 

The head of extermal communications Ivan Shestov at Burger King Russia, said the scheme turned the Whopper into an “investment vehicle”. 

 

There is no guarantee that McDonald will allow someone to pay for a Big Mac with his or her whoppercoins.  Burger King’s competitors are most likely to accept and indepent crypto  -currency like Bitcoin.

 





"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher



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