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J. Allard gives us some insight on the concept behind Zune

With all the news swirling around the official announcement of Microsoft's answer to Apple's iPod, it's good to get some commentary straight from the source. The fellas over at Engadget had 20 minutes to sit down and chat with Microsoft Corporate VP J. Allard to discuss all things Zune.

Some of the matters discussed include what Microsoft envisions for the Zune platform and its place in Microsoft's digital media product strategy. They also discuss PlaysForSure and Zune compatibility with existing music services. Here's J. Allard on the Zune's wireless functionality:

That's the beauty of having 802.11 in every device: we can do that. We can do more device-to-device, or we can do more PC-to-PC, so the combination of the device, the PC software that we're doing, and the online service is going to allow us to really shape how the community and the social aspect of Zune marries with the music experience. It also helps in terms of moving the music industry's way of thinking about integrating social networking and peer to peer in a really healthy way that works for them.

It should be interesting to see how the Zune user experience grows over the life cycle of the product. The large, widescreen display, wireless connectivity and social networking aspects of the device are promising and should be enough to give Apple something to think about when it fully redesigns its flagship iPod models.





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