With all the news swirling around the official announcement
of Microsoft's answer to Apple's iPod, it's good to get some commentary
straight from the source. The fellas over at Engadget
had 20 minutes to sit down and chat with Microsoft Corporate VP J. Allard to discuss
all things Zune.
Some of the matters discussed include what Microsoft
envisions for the Zune platform and its place in Microsoft's digital media
product strategy. They also discuss PlaysForSure and Zune compatibility with
existing music services. Here's J. Allard on the Zune's wireless functionality:
That's the beauty of
having 802.11 in
every device: we can do that. We can do more device-to-device, or we can do
more PC-to-PC, so the combination of the device, the PC software that we're
doing, and the online service is going to allow us to really shape how the
community and the social aspect of Zune marries with the music experience. It
also helps in terms of moving the music industry's way of thinking about
integrating social networking and peer to peer in a really healthy way that
works for them.
It should be interesting to see how the Zune user experience
grows over the life cycle of the product. The large, widescreen display,
wireless connectivity and social networking aspects of the device are promising
and should be enough to give Apple something to think about when it fully
redesigns its flagship iPod models.
quote: Now, it's been a while since I've hung out in high school or college campuses, but it seems to me that even iPods don't yet have the market penetration to make these efforts worthwhile.