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The new second generation Nano, aka the "Nano 2nd"

The new smaller Shuffle

The entire "new" iPod family
Apple's entire range of iPods receive a makeover

Apple today announced a new refresh to its line of iPods that include the iPod, the Nano, and the Shuffle. The new iPod will have a 60-percent brighter screen and have an increased video playback time of 3.5 hours, which is roughly 1.5 hours more than the current iPod. Apple will also be releasing a bigger capacity iPod that sports an internal 80GB hard drive that can play video for 6.5 hours.

The iPod Nano will also receive a refresh. Apple today announced that the iPod Nano will now be all aluminum and available in various colors. Currently, the iPod Nano is made of plastic and was previously reported to be easily scratched. Available colors for the new iPod Nano are green, silver, black, blue and pink. Apple will be making the new iPod Nano in three flavors: 2GB, 4GB and 8GB. The 2GB iPod Nano will only be available in silver color.

2GB: $149 - Silver only
4GB: $199 - All colors except black
8GB: $249 - All colors

The new iPod Nanos will come with a new charger, armband and new lanyard. Apple claims that the new Nano will be able to play for roughly 24 hours non stop.

Along with new iPods, Apple will be introducing new software for the small players as well. New generation software will include such features as gapless playback, searching, and a host of new games: Bejeweled, Pac Man, Texas Holdem, Tetris, Mahjong and others. Users will also be able to purchase games for their iPods off of iTunes for $4.99 per game.

Apple's iPod Shuffle will also receive a revamp. The Shuffle has been reduced in size to roughly the size of the iPod radio remote. The iPod Shuffle's body is now metal and comes in only a 1GB version for $79. Apple said that the new Shuffle will ship in October of this year.

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By Ralph The Magician on 9/13/2006 2:30:39 AM , Rating: 2
I won't be surprised if the new Nano is the best selling iPod ever. The iPod Mini was the iPod that really "did it" for Apple. Everyone wanted a Mini. Even people who didn't know what it was. Considering that now you can have the same thing in a smaller package, for $50 less than the original price of the iPod Mini, with a completely flash based hard drive and a full color screen with a 24hr battery's a slam dunk.

That new Shuffle is going to sell ridiculously well too. I know I'll be getting one. In fact, that will be my first iPod ever. For $80 the ability to carry a few CDs with me to tune out the day is well worth it. I was actually about to order an older model Shuffle, an armband, and a dock...but the price came to $150+ so I was waiting to get my depoist back from my last apartment. Turns out, I got it today, lol. But now for $70 less I can get the same thing, only better.

Apple's record was 14m iPods in a single quarter. I actually think they can beat that this holiday season if they have enough TV ads so that everyone who could possibly want a new iPod knows about these puppies.

The new iPod wasn't really terribly impressive, but I didn't expect it to be. Sure, we all want that widescreen video iPod, but the reality is that battery life would be appauling unless you signifigantly changed the iPods dimensions. IMO, even the battery life in the 30GB is kinda "eh". The 80GB kind of hits it right if you can actually get a full 6hrs out of it.

The new 4GB Nano is the iPod for everyone. For most people, 1,000 songs is their entire CD collection, or at least the part of it they want to listen to. Every blonde haired blue eyed college slut is goign to have a pink iPod Nano by Spring sememster next year. I guarnatee it.

RE: As Close To Perfection As They've Ever Come
By AkaiRo on 9/13/2006 11:28:24 AM , Rating: 2
I think you mean "damn skunk" Magic-man. Look at the new Nano; it's the old Mini in slightly new clothes and no moving parts. The Shuffle is going to sell well? In the NYC area, the only people I see using Shuffles are clueless people, mostly middle-aged guys trying to look like they are 20-ish, or the strapped for cash young adult. Go price the iPod Snuffle against anything from any of the other decent manufacturers in the same capacity range and you'll see the "damn skunk" I was referring to.

I will agree, to some extent, about the appeal of the Nano to the public. It has the "potential" to be the biggest seller based on the size of the average consumer's collection of music. But it really won't exploit that potential until Apple makes a flash-based player that has a wide screen display that can be viewed in either portrait or landscape modes so that it can play music and a limited amount of videos.

By Ralph The Magician on 9/13/2006 2:15:56 PM , Rating: 2
Most people don't care about, or even want, a player, "that has a wide screen display that can be viewed in either portrait or landscape modes so that it can play music and a limited amount of videos."

"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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