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Sony's Ken Kutaragi responds to PS3 manufacturing difficulties

While many have pointed to Ken Kutaragi's arrogance (and Sony in general) in regards to the build up leading to the launch of the PlayStation 3, Sony's president has shown some signs of humility due to recent events. Last week, Sony announced that it was delaying its European launch of the PS3 until March of 2007 and that the US and Japan launch would be limited to 400,000 and 100,000 units respectively.

In response to investors and the PlayStation faithful around the world looking forward to the PS3's launch, Kutaragi had this to say, “If you asked me if Sony’s strength in hardware was in decline, right now I guess I would have to say that might be true.”

There's no way to sugar coat the manufacturing problems associated with producing the blue laser diodes and the low yields of the Cell processor that have plagued the PS3's early production. And one can't overlook Sony's part in the nearly 5 million notebook batteries recalled by both Dell and Apple -- each battery was manufactured by Sony.

The first step to recovery is admitting that you have a problem. We now just have to sit back and see what Sony does to improve its current situation.



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European delay
By aeleneski on 9/11/2006 12:45:17 PM , Rating: 2
I thought the delay for the PS3 in Europe was until March '07 not May.




RE: European delay
By kristof007 on 9/11/2006 1:16:11 PM , Rating: 2
It does say March now. Maybe they fixed it.

I think people might be right with this being a battle between Nintendo and Microsoft. If they could figure out how to get higher yields on the cell processor their manufacturing would be at least more cost efficent but I am sure it's not that easy. Good luck to Sony for the next few years.


RE: European delay
By creathir on 9/11/2006 2:38:45 PM , Rating: 2
Actually, Microsoft did the same thing. They shipped to the US on several 747s...
It is done this way because of how little time they have between launch day and the end of the first "shipment".

Shipping via sea would add about two weeks to get them across the Pacific ocean.

- Creathir


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