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Sony's Ken Kutaragi
Sony revises its PS3 launch schedule

Well, here's some rather interesting news from the Sony camp. Sony has originally planned on a November 17 global launch for the PlayStation 3, but those plans have been completely hosed. It is now reported that Sony will delay the launch of the PS3 in Europe until March of 2007. To make matters even worse, Sony is only going to make available 500,000 total units split between the United States (400,000) on November 17 and Japan (100,000) on November 11.

"We decided to focus on the Japanese and U.S. markets. I am so sorry not to be able to answer to all the expectations," said Sony CEO Ken Kutaragi. Problems with manufacturing blue laser diodes are putting a serious strain on PS3 production and are part of the reason for the delay and low launch numbers. Kutaragi went on to say “We've been working hard to try to tackle the problem, but we see the delay is inevitable."

Mass production of Sony's Cell processor isn't even expected to start until the end of this month according to Kutaragi. And as a result of this production snag, Sony has revised its shipping estimates from 4 million units at the end of 2006 to just 2 million. Bottom line: if you thought you were going to have trouble getting a PS3 this year, your chances just got much worse.



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By Josh7289 on 9/6/2006 10:44:41 AM , Rating: 3
Sony is screwed for this year and far into 2007. Originally, they planned to have two million PS3s available for launch worldwide, two million by the end of the year, and two million more by March 2007. Now they are only launching with half a million, and only in the US and Japan.

The DS Lite sells more than 100,000 units, even closer to 200,000 units, per week in Japan. With the PS3 launching with less than that over there, anyone who wants one (even with a crappy launch lineup) can pretty much give up right now until next year. Even though the US will be getting more units, the same applies to us, too.

Microsoft and Nintendo will gain huge chunks of market share this year and beyond, and Microsoft will probably even advance in Japan.

Really, I'd be surprised if Sony can even make two million units by the end of this year. I'd say one million is a little more like it, then maybe one million more by March 2007, the new European launch date. So even with the delay in Europe, there will still be shortages well into 2007.

Really, I doubt Sony and the PS3 will have any kind of presence in the market until late 2007.




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