Print 28 comment(s) - last by Nyne.. on Aug 30 at 11:26 AM

So long Chaintech, we hardly knew ye

DigiTimes reports Chaintech will exit the motherboard market. While Chaintech still produces motherboards, its motherboard division will be phased out as it enters the NAND flash memory business. Chaintech’s current memory business accounts for half of its sales and is expected to rise as Chaintech expands its memory business.

It appears Chaintech is waiting for flash memory prices to stabilize before it enters the memory business. Walton Chaintech representatives were quoted saying “Walton Chaintech will wait until the NAND flash prices become stable before it enters the NAND flash market, with future testing, packaging and module assembly to be done by its parent company Walton Advanced Engineering, the company was quoted as saying.”

Chaintech is not the first Taiwanese company to refocus its efforts into memory.  SiS, once one of the largest core-logic producers in Taiwan, announced this past May that the company would offer its own line of DRAM. 

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Walton Chaintech
By mendocinosummit on 8/28/2006 3:48:22 PM , Rating: 2
What? Is this a person?

RE: Walton Chaintech
By Anh Huynh on 8/28/2006 3:53:45 PM , Rating: 2
Chaintech is a motherboard manufacturer. They attempted to produce enthusiast offerings but never really caught on in. I'm guessing they do OEM stuff mainly

RE: Walton Chaintech
By mendocinosummit on 8/28/2006 4:02:02 PM , Rating: 2
I know who they are, but what or who is Walton Chaintech. They also make sound cards.

RE: Walton Chaintech
By KristopherKubicki on 8/28/2006 4:09:10 PM , Rating: 2
It's the official name of the company.

RE: Walton Chaintech
By OrSin on 8/28/2006 4:10:05 PM , Rating: 2
Walton is the parent company of Chaintech. They don't sell products directly. They design and manufacture parts.

RE: Walton Chaintech
By Lazarus Dark on 8/28/2006 4:22:43 PM , Rating: 2
What? Is this a person?

I was thinking what the heck kinda name is that? and he just happened to start a "tech" company? but now im thinkin what kinda name is walton for a company?

RE: Walton Chaintech
By KristopherKubicki on 8/28/2006 4:27:49 PM , Rating: 2
It isn't the same company, but do you remember a guy named Sam Walton that started a company? :-P

RE: Walton Chaintech
By PrinceGaz on 8/28/2006 4:49:49 PM , Rating: 2
Erm, no I don't. I'm not American though so he may not be so well known over here.

RE: Walton Chaintech
By KristopherKubicki on 8/28/2006 5:04:32 PM , Rating: 2
RE: Walton Chaintech
By Schadenfroh on 8/28/2006 6:30:50 PM , Rating: 2
He started a company called Wal-mart, a company whose revenue is probably higher than your nation's GDP.

RE: Walton Chaintech
By Icepick on 8/28/2006 7:53:53 PM , Rating: 2

RE: Walton Chaintech
By Googer on 8/29/2006 2:15:29 AM , Rating: 2
By Homerboy on 8/28/2006 4:06:46 PM , Rating: 2
I take it by this article saying NAND Flash business over and over that Chaintech is getting into the NAND business?

RE: So...
By Scorpion on 8/28/2006 5:11:53 PM , Rating: 2
Fact is, if you don't stay in the limelight with good product after good product, or at least a decent product that people will want to buy, someone will eat your market share. That is what happened with Chaintech.

How is that a fact? Are you kidding? So companies do well by making crappy products that people will continue to buy? I don't know what strange universe you live in, but I will most definatly buy from a company that shows consistency with producing a good quality product.

The real problem with Chaintech in my best hypothesis, is that people DID NOT want to buy their products. I never owned a Chaintech board so I can't comment on their quality, but if they were so good at creating great products then it never got recommended to me. Either there was some reason people didnt' want to buy their products, or their marketing of those products was severely poor.

hope they continue the sound card business...
By Saist on 8/28/2006 4:35:57 PM , Rating: 2
Personally, I'm hoping Chaintech keeps the sound card side of their business operational. They were the only vendor I ever saw bringing Via Envy to add-in sound cards that were affordable (no creative, $250+ is not affordable for a consumer grade sound card).

As far as the motherboards go, I've run across a few chaintech's before, and while they weren't bad, they didn't have the... feel... of say an Abit, an Asus, a Gigabyte, or a Biostar. Truth be told, in the market segments where I saw most Chaintech boards sitting on Pricewatch and Newegg, they were up against the likes of Abit and Asus for price, but had the feature sets you'd expect from your previous average ECS or Asrock board.

While most of the motherboard manufacturers we probably take for granted today have mananged to successfully re-align their product ranges, such as DFI did with Infinity and Lan Party, and as Biostar did with T-Force, Chaintech just wasn't competitive by feature set or by price.

Another major factor, I think, in Chaintech's departure from the enthusiast and mainstream eye is that they lost focus and tried to do too much. Just drop by some time and look through the product range they have. They look like Aopen or Asus from the amount of products on the table. Yet, when I look at the sites I normally go to, I don't see Chaintech appearing in the ads, and when I browse forums, I don't see people exclaiming "You've got to have this part by Chaintech"

I contrast that to when the Geforce 4200 TI launched, and Chaintech's Special Edition version was one of several that could (and did) hit TI 4600 speeds out of the box with the default cooling solution. that's... um... how many years ago? Fact is, if you don't stay in the limelight with good product after good product, or at least a decent product that people will want to buy, someone will eat your market share. That is what happened with Chaintech.

By RandomFool on 8/28/2006 5:15:19 PM , Rating: 2
I remember those old chaintech video cards used to be among the best you could buy. That was the last time I heard pretty much anything from them. I see thier products every now and then but it's never been anything I wanted to buy.

Glad to see them go.
By AncientPC on 8/29/2006 12:14:05 AM , Rating: 2
I had a Chaintech VNF4 Ultra (939, nForce 4 ultra) that died about 8 months after I bought it. Motherboard wouldn't post, and I sent off 3-4 support messages with no response. No customer support telephone listed either.

It was one of the budget 939 motherboards when 939 CPUs first debuted. Oh well, I've replaced the motherboard board but their support sucks ass.

RE: Glad to see them go.
By Myrandex on 8/29/2006 8:13:39 AM , Rating: 2
I built a machine for someone using this board after reading a great review online, and I have to say that I was really impressed with it. Also they had some nice boards that went by the Zenith brand, however, they were big supporters of the NF3 150 chipset with their Zenith board, and I didn't care for that chipset.

By peternelson on 8/29/2006 3:04:10 PM , Rating: 2
Some of the motherboard offerings Chaintech came up with were actually very good, with good bundles of cables etc and nice packaging boxes.

As such I think it's a shame to see them pull out of the market.

I don't think it's particularly clever to move into "NAND flash" because that is heavily commoditised and there is lots of competition.

The price of NAND flash per MB is falling, and further will continue to be driven through the floor by competition.

In contrast, in motherboards, vendors have the opportunity to differentiate their products by adding features, good driver support, value pricing, or upgradability.

In nandflash (although there are exceptions like wear levelling write algorithms (Sandisk)) the end user just says what is the cheapest I can get X amount of storage for?

In short I wouldn't base MY company activities on NAND flash. There are too many other big players and margins are low.

They would have been better sticking with the motherboard business and coming out with innovative boards based on new highend chipsets.

RE: Shame
By Egglick on 8/29/2006 5:14:57 PM , Rating: 2
I've got a Chaintech VNF4-U myself, and aside from a few minor quirks regarding component placement, it's been a very decent board. I bought it because it was the cheapest NF4 Ultra board at the time.

By Missing Ghost on 8/28/2006 11:35:04 PM , Rating: 2
I do have an Nforce3-250 motherboard from them that's pretty good. I overclocked the RAM to DDR550.

Chaintech AV-710 Sound Card
By qdemn7 on 8/29/2006 12:55:49 AM , Rating: 2
Is the THE best bang for the buck sound card out there. I got mine from Chief Value for less than $30 shipped and this is an Via Envy 24 based card. Much better than Creative's junk by a long shot.

By Nyne on 8/30/2006 11:26:43 AM , Rating: 2
ChainTech already addressed these rumors just because DigiTimes post this it doesn't mean you have to too.

They are phasing in there flash memory not phasing out there motherboards which I have for my 64bit AMD cpu and I think ChainTech makes some of the better ones out there. I am glad they are not leaving the market.

By INeedCache on 8/28/2006 6:19:38 PM , Rating: 3
This isn't about Microsoft or Bill Gates, so save the tired, worn-out MS ranting for another time and place. As far as motherboards go, I guess since no one has made just the board you want, they are all worthless. Unless you are one of those Asus weenies who think they make they best boards. By the way, when you right a better OS than Microsoft has, please post the download location.

By mindless1 on 8/28/2006 10:30:13 PM , Rating: 2
Funny thing, that if we can't find a decent commercial OS alternative, that alone is evidence of a monopoly and reason for MS to be broken up.

As for Chaintech, they tried to hit the value/dollar segment but that's hard with a 3rd tier name. I don't think they can compete with Foxconn, Asus or PCChips conglomerates in the low end based on manufacturing costs so they were left without a target market.

By deeznuts on 8/29/2006 2:46:00 PM , Rating: 2
Bill Gates is doing more for the world then you can even imagine in your close-minded head of yours.

You lost. Try again.

By deeznuts on 8/29/2006 2:46:54 PM , Rating: 2
That post was been for BeenThere.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

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