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New Dell Dimension desktops using AMD processors coming in September

Dell first stunned the tech industry by announcing back in May that it would adopt AMD Opteron processors for its server systems. In the past few weeks there has been increasing speculation over Dell's use of AMD processors in notebooks. Although there was confirmation of the move from an unnamed Dell executive as well as from a general manager of AMD’s Taiwanese operations, the company still has not released an official statement regarding the use of AMD processors in the mobile sector. The company did, however, announce today its plans to incorporate AMD processors into its Dimension desktop range next month along with dual-socket and multi-processor servers using AMD Opteron processors.

Dell’s adoption of AMD processors for the desktop confirms an earlier report by a Citigroup analyst back in mid-June. At the time, analyst Jeff Young reported that Dell would announce entry-level desktops using AMD processors in September -- the prediction was right on the money. Although Dell failed to go into detail on how many product lines within the Dimension family would be introduced or what processors would be used, speculation has been that Sempron and Athlon 64 X2 processors will be used.

As for AMD Opteron processors in Dell severs, the announcement comes at a time when Intel is now showing off a competitive alternative in the form of Woodcrest. Early testing has shown that Woodcrest outperforms the latest AMD Opteron processors across the board while offering lower power consumption. The same could be said for Intel on the desktop as its Core 2 Duo and Core 2 Extreme processors have pretty much swept the boards in performance. It wasn’t too long ago that AMD was enjoying this enviable position in both the desktop and server arena.

But Dell shouldn’t be too concerned at the moment at AMD isn’t sitting still. On the August 15, AMD announced its new Opteron Socket F processors which take advantage of DDR2 memory and a new socket design. The new dual-core processors are available in speeds ranging from 1.8GHz to 2.8GHz and can also be had in HE variants which consume just 55 watts of power. On the same day, AMD also announced that it had taped out its first native quad-core Opterons. The quad-core processors will be delivered to customers in mid-2007.

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By Dfere on 8/18/2006 11:16:32 AM , Rating: 3
The Point is AMD is cheaper. Period.
Conspiracy theory, Dell sucks...., someone is someone elses whore....yada.. Yada Yada Yada....

This is business. AMD is recognized as a quality chip mfg now with an improved roadmap to crank out even more chips. They were not in this position ten years ago, or even five. The average guy on the street probably knows by now there is more than one processor company out there that puts out a reliable product. ATI was just icing on this cake.

Plus Dell gains bargaining power by not being tied to one supplier. While AMD server systems in the future may not be as powerful as Intel (and I say maybe, ok?), they will be cheaper, they appear to be at least even on "green" considerations to date, and reliable.

I understand this is a tech forum, but most businesses that survive do not base their purchases on the bleeding edge of technology that comes with a painful premium, nor do they buy on unanalyzed fanboyism.

BTW I hate Dell. Their machines suck. Their business models and choices have, to date, been incredible. (This excludes the early days when they and a few other companies were selling OC chips as standard).

By Garreye on 8/18/2006 11:23:23 AM , Rating: 2
Ya I agree with this for sure. I think everyone, well AT/DT readers anyway, often forget that the performance crown isn't everything.

By Phynaz on 8/18/2006 1:22:56 PM , Rating: 2
Actually AMD systems are more expensive than Intel.

Not with Dell. I refer you to yesterdays' earnings report in which they said they are going with AMD because they can get chips cheaper than they can from Intel.

By hstewarth on 8/18/2006 3:48:19 PM , Rating: 2
Maybe true for lower end stuff.

By Crassus on 8/21/2006 12:24:21 PM , Rating: 3
Yep, that's pretty much my point as well. What matters to companies like Dell is not the current performance crown. It's building a good-enough computer at lowest prices to sell at slight profit. Down the road AMD will be selling a platform. They need to get ready for this, and that won't happen if they start thinking and talking about it the day it's available.

And re: performance crown: I'm pretty sure that even here only a select few acually run performance-crown machines. Most will just be basking in the glow of the top-of-the-line CPU while running a much cheaper grade of the same line.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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