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Spectacles
Snapchat declared their entrance into the hardware business with the unveiling of their new video sunglasses called “Spectacles”. CEO Evan Spiegel told the Wall Street Journal, “We’re going to take a slow approach to rolling them out,”. In the same announcement, Spiegel also revealed that Snapchat has been re-branded and renamed Snap Inc.

Snapchat declared their entrance into the hardware business with the unveiling of their new video sunglasses called “Spectacles”. CEO Evan Spiegel told the Wall Street Journal, “We’re going to take a slow approach to rolling them out,”.  In the same announcement, Spiegel also revealed that Snapchat has been rebranded and renamed Snap Inc.



Snap Inc Ceo Evan Spiegal wearing Spectacles
Photo Source: Wall Street Journal



In changing their name from Snapchat to Snap Inc., the social-media company moves beyond the Snapchat app as it transforms from social media company to camera company.
According to reports, Spectacles contain a camera that can record up to 10 seconds of video using a 115-degree-angle lens which is much wider than a smartphone camera.  You simply tap a button on the top of the frame near the hinge to start recording. The result is a circular formatted first-person video that is much closer to human vision.
 


Photo Source: Snap Inc. Video


Spectacles are one-size-fits-all and are available in black, teal and coral. We should see them in stores this fall for $129.99 in limited quantities. The company plans to proceed slowly to evaluate consumer reaction the sunglasses.  A wise decision since Spectacles may bring to mind a similar product called Google Glass which didn’t go very far.



Photo Source: Gizmodo
 

Spectacles will be able to sync wirelessly to a paired smartphone and allow the wear to easy share video online. Once such video was leaked on YouTube and quickly taken down.


Photo Source: Leaked Video


When asked about why he made this product, Spiegal said, “Because it’s fun,”.  I think so too.

Sources: Wall Street Journal, CNET, Engadget, Business Insider





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