Device spec isn't bad, but the CPU listing is curious given that it labels a clearly non-64-bit MediaTek chip as a 64-bit SoC

Take the PepsiCo, Inc. (PEP) softdrink food, snack, and beverage empire and add in a midrange smartphone and what do you get?

The Pepsi Phone, apparently.

A Chinese language specs page for the Pepsi-branded smartphone leaked via a Chinese site named "" and popped up (err, no pun intended) on The Verge on Monday.  The leaked spec page indicates the following:
  • 7.7 mm thick
  • 5.5-inch, 1,920 x 1,080 pixel (full high definition (FHD), aka 1080p) display
  • MediaTek, Inc. (TPE:2454) MT6592 system-on-a-chip (SoC) with ARM Holdings plc (LON:ARM) tech:
    • 8x 1.7 GHz Cortex-A7 CPU cores
    • 700 MHz Mali-450 GPU
  • 2 GB DRAM
  • 16 GB NAND flash storage
  • 13 megapxiel rear-facing camera (RFC)
  • 3,000 mAh battery
  • Price: ~$205 USD (CN¥1,299)

The device is reportedly named the Pepsi P1.  According to various reports it's going to be a rebranded ODM device, leveraging the prestige and global reach of the Pepsi brand.  That places it in a similar league as Finnish telecom equipment and gadget brand Nokia Oyj. (HEL:NOKIA), who recently jumped back into the device market with ODM wares.  

Pepsi P1

Many European luxury fashion and performance automotive brands also have offered up smartphones made by ODMs, including the pricey leatherbound 88 Tauri from Audi AG's Lamborghini.  (Audi in turn is owned by Germany's Volkswagen AG (ETR:VOW)(ETR:VOW3).)  Pepsi isn't the first U.S. brand to have jumped on this bandwagon, either.  Motorcycle maker Harley Davidson even lent its name to a Windows Phone last year.

As far as such devices go, the Pepsi P1 doesn't look too shabby.  After all, it's leaning on its prestige brand, not a high end flagship grade spec.  It is unclear, however, when it will launch.

Pepsi Cans
Also somewhat confusing is the leaked spec-page's labelling of the device's SoC as "64-bit" (look of the Chinese character translation of 64-bit if you have your doubts).  Given that the MT6592 is clearly specified as the SoC for the device and the MT6592 is clearly not a 64-bit chip, this is might odd indeed.

While that might raise an eyebrow regarding the authenticity of the leak, Pepsi actually has confirmed that the device itself is real, in a comment to Reuters.  While we'll have to wait and see what exactly the true story on the SoC is, the device is indeed coming soon, bringing sugary-sweet empty calories to a smartphone market near you.

Sources: Reuters, The Verge, via Neowin

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki