iPhone or bust? Legere says grovel if you have to in order to carry the iPhone

Outspoken T-Mobile CEO John Legere is never one to watch his tongue, and sometimes that gets him in trouble. When Legere isn’t lashing out at AT&T or Verizon Wireless, he’s picking on Sprint or bashing the corporate policies of all three of his major competitors.
And while Legere is often the one giving out tongue lashings to his opponents, it appears that the man isn’t above puckering up his own lips if it adds to his company’s bottom line. T-Mobile was the last major holdout — of the four top wireless carriers in the U.S. — when it came to Apple’s iPhone. However, seven months after he arrived as T-Mobile CEO, the wireless carrier was offering the iPhone 5.
Legere explained this move at the Re/code Code/Mobile conference yesterday, stating, “Get on your knees, crawl over. Do whatever you have to do to get the iPhone.”
He went on to add, “Because your store, without the iPhone in it, is sh*t.”

As research has shown, iPhone users tend to be incredibly loyal to the brand, so not offering Apple’s smartphones to customers is a poor strategic move – definitely more so than snubbing a fringe player like BlackBerry.
Legere added that iPhones makes up 20 percent of T-Mobile’s smartphone base, giving the company plenty of room for growth with Apple’s flagship smartphones. Speaking of the iPhone, he added that demand for the iPhone 6 Plus has been much greater than expected, with the iPhone 6 and the iPhone 6 Plus each making up about 50 percent of the sales mix.
Legere is coming off a big quarter for T-Mobile, or as he explained, “We’re kicking the sh*t out of the industry.” T-Mobile’s Uncarrier initiatives have definitely struck a chord with consumers and the wireless carrier was able to add a record 1.4 million postpaid customers during its more recent quarter.
T-Mobile has also sparked a pricing/data war amongst America’s wireless carriers, with AT&T, Sprint, and Verizon Wireless most recently falling all over themselves to offer “double data” promotions to its customers.

Source: Re/code

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