Sony Exits Plasma TV Market
August 7, 2006 3:28 PM
comment(s) - last by
Sony gives up on plasma
announced plans to exit the plasma TV market
. The company has been facing increasing pressure in the market and it doesn't own any plasma display panel (PDP) plants to support its business. Sales for Sony PDPs for fiscal year 2005 were down 67% compared to the year before and the company has failed to disclose its targets for the current fiscal year. Coupled with the enormous amount of backing Sony has committed to LCD, the move to exit the plasma market was almost inevitable.
With PDPs now out of the picture, Sony can now focus its efforts entirely on LCD TV production where it has seen much success. Back in February,
Sony was number one in global sales for LCD TVs for Q4 2005
. To keep up the momentum,
Sony and Samsung invested $2 billion USD
into the expansion of their jointly owned 7G LCD facility. The investment increased monthly production by 50,000 units per month. Sony is seeing large profit margins for LCD TV panels of 40" and above so the company is focusing on that sector of the market and is preparing for 8G.
In a bid to secure more panels with which to win the large-size TV battle, Sony has signed a contract for the construction of an eighth-generation (8G) TFT-LCD production line through S-LCD, a joint venture with Samsung in July. The new plant is targeted to start production in fall 2007, with a monthly capacity of 50,000 glass substrates.
Earlier this year, Sony had to issue a
recall for over 400,000
of its Bravia flat-screen and Grand Wega rear-projection LCD televisions. It was found that affected models wouldn't turn off after prolonged usage.
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RE: rear-projection LCD TV????
8/8/2006 10:58:45 AM
If it’s bigger than 36" (or 40" but Sony doesn't make that anymore) and its not a flat panel, it is some form of rear projection.
That can be CRT (7" or 9" CRT in set of 3 monochrome RGB tubes), LCD, DLP, or a hybrid of DLP/LCD known as LCOS/SXRD.
There are plenty of reasons to replace CRT other than size, I’ll try to think of a few good ones:
-brightness (CRT projectors even with 9" tubes only put out like 300 lumens or so where current LCD models can put out over 1000)
-image clarity; LCD/DLP/Plasma produce much sharper images due to discrete pixels; CRT is kinda “hit some phosphor with a beam and whatever it hits it hits' as far as pixel size and sharpness are concerned. The width and height of pixels can vary and is roughly a blur up close. Scan line thickness/sharpness, uniformity, etc, are all impossible to get perfect even on the best CRT like my Sony F500R (arguably the best picture tube ever made, period)
-image must be constantly refreshed where a digital panel can ‘hold’ the image without refreshing (plasma too, even though each pixel must be constantly emitting); to some people this is tiring on the eyes, and seems an archaic way of doing things. Thus the image is more stable with newer technology.
-convergence and image continuity; CRTs are only at their best at the center of the screen. Convergence, focus, color purity, etc tend to suffer at the edges and corners. Even on my near-perfect F500R I have a tiny bit of red on one side of the screen and a tiny bit of blue on the opposite side.
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