Sony Exits Plasma TV Market
August 7, 2006 3:28 PM
comment(s) - last by
Sony gives up on plasma
announced plans to exit the plasma TV market
. The company has been facing increasing pressure in the market and it doesn't own any plasma display panel (PDP) plants to support its business. Sales for Sony PDPs for fiscal year 2005 were down 67% compared to the year before and the company has failed to disclose its targets for the current fiscal year. Coupled with the enormous amount of backing Sony has committed to LCD, the move to exit the plasma market was almost inevitable.
With PDPs now out of the picture, Sony can now focus its efforts entirely on LCD TV production where it has seen much success. Back in February,
Sony was number one in global sales for LCD TVs for Q4 2005
. To keep up the momentum,
Sony and Samsung invested $2 billion USD
into the expansion of their jointly owned 7G LCD facility. The investment increased monthly production by 50,000 units per month. Sony is seeing large profit margins for LCD TV panels of 40" and above so the company is focusing on that sector of the market and is preparing for 8G.
In a bid to secure more panels with which to win the large-size TV battle, Sony has signed a contract for the construction of an eighth-generation (8G) TFT-LCD production line through S-LCD, a joint venture with Samsung in July. The new plant is targeted to start production in fall 2007, with a monthly capacity of 50,000 glass substrates.
Earlier this year, Sony had to issue a
recall for over 400,000
of its Bravia flat-screen and Grand Wega rear-projection LCD televisions. It was found that affected models wouldn't turn off after prolonged usage.
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8/7/2006 8:18:41 PM
I doubt plasma's last that long or maby they improved. I remember a while back that plasmas would just die out after 2-3 years. LCDs dont appear grainy. Perhaps you were comparing it to a low quality LCD. LCDs for computers are improving a lot too, with much faster refresh times. I had a friend who used a 32inch ViewSonic TV as his main computer screen to watch movies, play games, etc. Works great.
8/8/2006 2:04:11 AM
Well, I've had a plasma for 2 years and I have not noticed any decrease in brightness. Brightness has been set on a few bars below 50% from day one and it's still beautiful and easy to watch in a sunny room. I'm sure life is only getting better on newer sets.
A 32 inch lcd tv has only 768 vertical resolution (maybe some have 1080, but not the viewsonic). Unless you're computing from 10-15 feet away, this stinks. IMO, his money would have been better spent on a 24" LCD monitor from Dell, which would usually be cheaper. But to each his own.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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