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Google reportedly picked HTC to try to "broaden the Android base" amidst Samsung dominance

While South Korea's Samsung Electronics Comp., Ltd. (KRX:005930) (KRX:005935) has dominated global Android sales, Taiwan's HTC Corp. (TPE:2498) has quietly staged an impressive comeback with the well received HTC One M7 (2013) and HTC One M8 (2014).  Both devices were picked by some reviewers as the best Android releases of the year.

According to The Wall Street Journal, HTC's positive consumer reception convinced Google Inc. (GOOG) to work closely with it on a tablet market comeback.  Together they crafted the Nexus 9, HTC's third tablet, and first new design in more than two years.

The WSJ describes:

Google’s decision to pick HTC reflects the software giant’s long-standing philosophy of building a broad base of partners. Google likes to change its partners from device to device to avoid any one manufacturer gaining a monopoly, said a person familiar with the matter. That’s why Google had been mulling HTC as a Nexus tablet partner since last year, the person said.
 
The only Nexus device made by HTC was the Nexus One smartphone in 2010.  HTC has never before made a Nexus tablet.  Rumors of an HTC tablet sporting Android L began to trickle out as early as February.  Reports spoke of a device codenamed "Babel".  Those rumors got official back thanks to a careless namedrop in a financial filing by NVIDIA Corp. (NVDA).
 
HTC Flyer
The short-lived 7-inch HTC Flyer

The last Nexus tablet -- the Nexus 10 -- was made by Samsung.  
 
The WSJ report contains few details and no specific launch timing predictions.  Further, it did not address the rumor that NVIDIA's 64-bit "Denver" core variant of the Tegra K1 was supposed to power the upcoming tablet.  Nonetheless, it's another small piece of evidence that HTC's tablet comeback is indeed a reality.

Source: WSJ





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