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"I figure that to try to get the market interested, we're going to start a little lower than that." -- BlackBerry CEO John Chen

The BlackBerry Passport is just two days away from its official announcement, but BlackBerry CEO John Chen has already clued us in on how much the new device will cost when it’s launched. In an interview with the Wall Street Journal, Chen stated that the Passport would be priced at $599 off contract.
 
For comparison, here’s the off-contract pricing for some recently announced smartphones that the Passport will be competing with on store shelves:
 
Apple iPhone 6 (16B): $649
Apple iPhone 6 Plus (16GB): $749
Samsung Galaxy Note 4 (32GB): $825
Samsung Galaxy Alpha (32GB): $612
 
Chen noted that Blackberry could have priced the Passport in the $650 to $700 range, “But I figure that to try to get the market interested, we're going to start a little lower than that."

 
Whether customers will be interested — outside of the BlackBerry faithful — remains to be seen. The specs for the Passport are certainly competent with a quad-core Snapdragon 801 processor, 3GB of RAM, 32GB of internal storage, microSD slot, Bluetooth 4.0 LE, and 802.11n Wi-Fi.
 
The only really head-scratching spec is the 4.5” square 1440x1400 display. BlackBerry has previously stated that the odd screen is “the IMAX of productivity” and that it doesn’t “sacrifice screen real estate, vertically or horizontally.” We’ll just have to wait for the reviews to see how it stacks up in the real world.

Source: The Wall Street Journal





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