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1080p display option is only $20 more than the 1366x768 base system

Google’s Chrome OS has proven to be a popular choice for low-cost notebooks in the U.S. market. For consumers that simply want to surf the internet, write emails, and do light word processing, Chromebooks make a credible alternative to machines running Windows 8.1.
Acer already has a lineup of Chromebooks that it offers to U.S. customers, but the company is furthering its efforts with the release of the new Chromebook 13 series. Acer has upped the ante, making a 13.3” 1080p display available on the Chromebook 13 (a lower resolution, 1366x768 comes standard).
Regardless of screen resolution, the Chromebook 13 packs in a potent NVIDIA Tegra K1 to handle processing duties. The fanless, 3.31-pound machine also includes two USB 3.0 ports and HDMI support. Models that come equipped with the lesser display are rated for up to 13 hours of battery life, while those that opt for the 1080p display will be greeted with a still respectable 11 hours of runtime.

The base machine with a 1366x768 display, 2GB of RAM, and 16GB of storage runs $279.99. However, stepping up to the 1080p display with the same amount of RAM and storage space costs just $20 more at $299.99, which makes us think that only the most fervent cheapskates would go for the lesser model.
The range-topping model comes with a 1080p display, 4GB of RAM and 32GB of internal storage — it will come with a price tag of $379.99.
The base machine is comparable in price to the HP Chromebook 14 ($279) that features a 1366x768 display, Intel Celeron 2955U processor, 2GB of RAM, and 16GB of storage. The 1080p model undercuts the price of the Samsung Chromebook 2 ($379), which offers a 1080p display, Exynos 5 Octa 5800 processor, 4GB of RAM, and 16GB of storage.
Acer is taking pre-orders right now for the Chromebook 13, and it will ship next month.

Source: Acer

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clever marketing
By Pessimism on 8/11/2014 12:37:40 PM , Rating: 3
They are just subsidizing the cost of the 1080p option by hiding it in the base cost of the unit. Chromebooks were never supposed to hit $300, that means it has failed as a product and is no longer a Chromebook.

RE: clever marketing
By Argon18 on 8/11/2014 1:45:33 PM , Rating: 1
512k ought to be enough for anyone, eh?

RE: clever marketing
By Reclaimer77 on 8/11/2014 3:55:54 PM , Rating: 1
Chromebooks were never supposed to hit $300, that means it has failed as a product and is no longer a Chromebook.

What does this mean exactly?

RE: clever marketing
By amanojaku on 8/11/2014 4:38:19 PM , Rating: 2
It means the OP is as lazy as he is ignorant. A simple wiki search could have told him:

Chromebooks first shipped in June 2011 for as low as $350 and as much as $500.

Chromebooks first hit $200 in Oct 2012 when Acer released its C7.

RE: clever marketing
By NnyanTengwar on 8/11/2014 6:03:06 PM , Rating: 2
I agree with amanojaku, where are you getting your facts or are you just spouting crap b/c you can? The Samsung Series 5 and the Acer AC700 were priced between $349 and $499 depending on options. No where was it stated that the original goal for chromebooks was to be under $300.

But you are right they are a complete failure, as Gartner expects 5.2 million chromebooks to sell this year (huge increase over last year) even while other segments lag. Oh yeah huge failure.

RE: clever marketing
By GotThumbs on 8/12/2014 9:27:19 AM , Rating: 2

Chromebooks are gaining popularity.

I've been seriously looking at getting one myself for couch surfing the web during TV commercials or programs I'm less interested in.

RE: clever marketing
By karmamule on 8/12/2014 10:13:24 AM , Rating: 2
Which is why the one Chromebook Google made themselves, the Chromebook Pixel, was under $300!

Oh, wait, no, it was $1299.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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