backtop


Print 107 comment(s) - last by lexluthermiest.. on Aug 15 at 12:04 AM

Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
 
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
 
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

 
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturers, and only 6 percent purchased an iPhone.
 
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredible loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
 
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: WP
By dew111 on 8/12/2014 4:52:27 PM , Rating: 2
I have friends with Mac computers, and they say iTunes is MUCH better on OS X than on Windows (they have used it on both). But you have a good point. You would think Apple would want to make the experience on Windows good so that, you know, people actually want to use it.

That being said, MS really effed up Xbox Music in WP 8.1. It's pretty worthless. They removed the recently played part of the app so any time I want to listen to an album I have to go through my music library, which is huge. So stupid. I guess now that I have Update 1 preview I could put them in a folder, but why should I have to?

WP 8.1 was a real mixed-bag for me. I love the new start screen features. But they removed facebook chat from the default messaging app. So now I have to use the "Messenger" app like an animal, instead of having one nice view of fbook chat + SMS. That was a killer feature in the original WP7 (or maybe one of the updates, I don't remember), and now it's gone. And the Messenger app is really slow to load. I hate it :(


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki