Report: 63% of [In-Store] Smartphone Shoppers Were Pushed Towards a Samsung Device
August 8, 2014 1:58 PM
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Samsung gets plenty of love from wireless carriers
A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a
. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for
smartphones made by Nokia
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.
Kantar World Panel [PDF]
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8/12/2014 4:12:33 PM
I like the fact that it can do all of that. My problem is that iTunes should be a user experience that will make me thing of getting a Mac. However, it is by a huge margin the laggiest, slow, and cumbersome program I have on my PC. It takes up to 30 seconds to launch, every click seems to have a delay of a second or so before it responds, and it often feels like options I need to access are buried unnecessarily behind layers and layers of options.
This stands in stark contrast to what is probably the next closest type of program on my PC, which would be Steam. Steam is highly responsive, it launches faster, even when it needs to do an update, and the options I need are in a logical location and not buried.
iTunes makes me think that if Apple cant program something for windows that runs half-decent, why would I buy an PC and OS from them?
Actually the program I use to transfer songs from iTunes to my Android tablet is faster and more user-friendly than iTunes is about transferring music to my iPhone. When a small 3rd party programmer can out-do a multi-billion dollar company, something is pretty wrong.
8/12/2014 4:52:27 PM
I have friends with Mac computers, and they say iTunes is MUCH better on OS X than on Windows (they have used it on both). But you have a good point. You would think Apple would want to make the experience on Windows good so that, you know, people actually want to use it.
That being said, MS really effed up Xbox Music in WP 8.1. It's pretty worthless. They removed the recently played part of the app so any time I want to listen to an album I have to go through my music library, which is huge. So stupid. I guess now that I have Update 1 preview I could put them in a folder, but why should I have to?
WP 8.1 was a real mixed-bag for me. I love the new start screen features. But they removed facebook chat from the default messaging app. So now I have to use the "Messenger" app like an animal, instead of having one nice view of fbook chat + SMS. That was a killer feature in the original WP7 (or maybe one of the updates, I don't remember), and now it's gone. And the Messenger app is really slow to load. I hate it :(
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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