Report: 63% of [In-Store] Smartphone Shoppers Were Pushed Towards a Samsung Device
August 8, 2014 1:58 PM
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Samsung gets plenty of love from wireless carriers
A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a
. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for
smartphones made by Nokia
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.
Kantar World Panel [PDF]
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RE: It's a matter of choices availble
8/11/2014 10:20:46 AM
"Market share obsession is for bozos."
I find this funny on a few different levels.
- First off, when Apple was doing extremely well in the USA, YOU were here touting it, bragging about it and were just obviously tickled with it. Now that it's back down, it's again an
"obsession for bozos"
... I mean, really T, can you be more transparent?
- Secondly (and I should say most importantly) how can you come here day after day defending and obsessing on a COMPANY of all crazy things saying
"Market share obsession is for bozos."
? So, Obsessing on a company, agreeing with and defending every political move they make, every lawsuit they file, every illegal price fixing maneuver they do and every product they produce is perfectly fine, so long as the subject matter isn't
it's all good? Seriously ?
Now in the face of uncompromising logic like that , I know you will not respond, but reading that, can you at least think about yourself and what it is you are doing here?
- drops the mic. and walks off.
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