Report: 63% of [In-Store] Smartphone Shoppers Were Pushed Towards a Samsung Device
August 8, 2014 1:58 PM
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Samsung gets plenty of love from wireless carriers
A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a
. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for
smartphones made by Nokia
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.
Kantar World Panel [PDF]
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8/9/2014 10:35:35 PM
I have an older iPhone 4, 3 WP8 devices, a Moto G, and a OnePlus One shipping. I will likely get the 4.7" iPhone WhateverTheyWillCallIt and a z10 before the year is out.
I have not delved into Android backup, but, my WP devices all backup: what applications are on the phone, some data from some apps (sadly, I cannot keep my save from chaos rings in the backup), all settings on stock apps, all accounts I have connected to the phone, my call history, my texts, my passwords to my accounts, custom words I added to dictionary, and, a few more things.
Auto-backup happens whenever I am on wifi + charging.
I imagine that iOS has something similar, never bothered looking into backing up my iP4, to be perfectly honest.
The only thing I cannot backup is music/videos, but, all I have to do is not format the SD card and I will get them all back anyways, just gotta wait the bit it takes to sync all the songs (I have a near full 128GB SD card (music, videos, and photos)
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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