Report: 63% of [In-Store] Smartphone Shoppers Were Pushed Towards a Samsung Device
August 8, 2014 1:58 PM
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Samsung gets plenty of love from wireless carriers
A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a
. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for
smartphones made by Nokia
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.
Kantar World Panel [PDF]
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8/9/2014 10:29:01 PM
actually, as someone who owns multiple WP devices, an Android device, an iOS device, and will likely own 1 more of the each the latter 3 this year, whenever I go into a store to try to find stuff for my 1020/1520 (seriously, does no store carry the Qi charging cases?) I get mostly positive feedback from the staff. Actually, based on my experience, most of the staff at the local stores I visit own WP devices (multiple radioshacks, AT&T stores/authorized Vendors) and not the budget ones.
The issue with Windows Phone is that many places don't have them. An example is I went to a AT&T authorized retailer near a soup kitchen I volunteer at... They had 1 WP8 device (a 520) and no cases. Most people who go into stores that are turned to Samsung devices likely are turned towards high end devices. No huge shocks in this article, you can't expect to sell high end WP devices if you don't have them.
8/9/2014 10:52:21 PM
note: "most of the staff" should be "a large portion of the staff"
To be more specific, around 20-30%... which, considering WP8 (some do have WP7 devices) only has like 3-4% of the USA marketshare, that is pretty large.
On that note, in the USA, I would only advise WP8 if you are on a budget, want an amazing camera, or want a 6" phone for media consumption. The last one would be a toss up based on person preference for look and feel.
Same with budget, unless you really need offline mapping, need to save every last penny, or only want to do some combo of music/texting/phone calls, the Moto G is likely the better choice.
Actually, if you wanted to throw your phone into the street, watch cars run over it and than pick it up and use it, a 920 would be a recommendation also XD
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