backtop


Print 107 comment(s) - last by lexluthermiest.. on Aug 15 at 12:04 AM

Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
 
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
 
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

 
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an iPhone.
 
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
 
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: It's a matter of choices availble
By Cheesew1z69 on 8/9/2014 9:11:15 AM , Rating: 3
quote:
Perhaps Mercedes should move down market to shift more cars?


http://www.mbusa.com/mercedes/vehicles/class/class...

They already have...


RE: It's a matter of choices availble
By Reclaimer77 on 8/9/2014 9:49:59 AM , Rating: 1
Hell what about those "Kompressor" little things I see on the road? They started at like $27k, which is pretty fu*king "down market" for Mercedes!


RE: It's a matter of choices availble
By Cheesew1z69 on 8/10/2014 9:31:06 AM , Rating: 2
And as much as Tony refuses to believe it, Apple does care about market share.


RE: It's a matter of choices availble
By tonyswash on 8/10/2014 6:24:52 PM , Rating: 2
quote:
And as much as Tony refuses to believe it, Apple does care about market share.


Evidence?

Apple is delighted when it's products dominate markets, who wouldn't be. What Apple does not do is design it's product range around achieving market share or outselling the number of units sold by competitors. If they did then they would have released a super cheap iPhone by now (which would be technically easy to produce).

True believers from the Church of Market Share, find it impossible to conceive of any business which do not obsess about market share. For such believers market share is all important, achieving greater market share is supposed, somehow, to secures all sorts of obscure but magical advantages.

In reality Apple's business, the iOS developers community and the iOS ecosystem are all healthier and wealthier than the Android ecosystem.

The fact that more devices are sold that run on Android than run iOS confers not a single tangible benefit to Android OEMs, Android developers and Android end users.

None.

Not a single benefit.

Market share obsession is for bozos.


By testbug00 on 8/11/2014 12:14:20 AM , Rating: 2
in the phones/tablet world, market share matters for apps.

If Apple falls below 10%, no, maybe it would take below 5%, than, apps will stop being updated for them.

When an app is not updated, and an OS is... well, it can have some interesting results.

Apple DOES care about market share, but, only to a certain "don't go below X%"

I don't think they feel a need to grow their marketshare.


By Cheesew1z69 on 8/11/2014 9:52:45 AM , Rating: 2
quote:
Market share obsession is for bozos.
You are a clown. Nothing more.


By Reclaimer77 on 8/11/2014 10:20:22 AM , Rating: 3
quote:
Evidence?


Apple released smaller tablet because they were losing marketshare to Android. Fact.

Apple released "cheaper" iPhone 5C because they were losing marketshare. Fact.

Apple to release two larger sized phones, a first EVER, because they are losing marketshare despite their "one size fits all" mantra. Fact.

Apple's China Mobile deal. A HUGE market that Apple had horrible market share in.

Honestly what more proof do you need?


By retrospooty on 8/11/2014 10:20:46 AM , Rating: 2
"Market share obsession is for bozos."

I find this funny on a few different levels.

- First off, when Apple was doing extremely well in the USA, YOU were here touting it, bragging about it and were just obviously tickled with it. Now that it's back down, it's again an "obsession for bozos"... I mean, really T, can you be more transparent?

- Secondly (and I should say most importantly) how can you come here day after day defending and obsessing on a COMPANY of all crazy things saying "Market share obsession is for bozos."? So, Obsessing on a company, agreeing with and defending every political move they make, every lawsuit they file, every illegal price fixing maneuver they do and every product they produce is perfectly fine, so long as the subject matter isn't "Market share" it's all good? Seriously ?

Now in the face of uncompromising logic like that , I know you will not respond, but reading that, can you at least think about yourself and what it is you are doing here?

- drops the mic. and walks off.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki