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Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an iPhone.
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR

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RE: It's a matter of choices availble
By StevoLincolnite on 8/9/2014 5:38:19 AM , Rating: 2
BS with the ppi, 326 is plenty and it makes no difference to 99.9999% people if a screen is 300 or 400ppi.

You are correct, the PPI is probably "plenty" and it probably makes zero difference to the majority.


The iPhone is "marketed" as a "high-end" phone, yet it's feature set is squarely in the mid range with a high-end sticker price, regardless of what the average person thinks, you are being ripped off in the hardware department, facts are facts.

By corduroygt on 8/11/2014 12:05:39 PM , Rating: 2
I value software as much as hardware and knowing that apps will take advantage of my specs is much more important than having the best specs.

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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