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Print 107 comment(s) - last by lexluthermiest.. on Aug 15 at 12:04 AM

Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
 
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
 
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

 
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturers, and only 6 percent purchased an iPhone.
 
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredible loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
 
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR



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Nothing new here.
By przemo_li on 8/9/2014 3:50:08 AM , Rating: 2
Windows Phone got same treatment (when MS/Nokia pumped enough cash), and each time it ended up on the opposite end of that scale (maybe Lumia 520 being first exemption).

Answer is simple:

RETURNS.

Nobody likes them. They make You do same work twice (if customer want to switch to other smartphone), or worse loose customer. They make You poorer for the bonus from that sale (not much but still...). They make You under-perform in monthly sale plan.

So You make sure that RETURN do not happen. And offer those phones that do not bring that dreaded monster to life ;)

And we all know that Carriers are gatekeepers of smartphone market, right?




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