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Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
 
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
 
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

 
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturers, and only 6 percent purchased an iPhone.
 
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredible loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
 
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR



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Online
By Chriz on 8/8/2014 7:25:06 PM , Rating: 2
I am not really sure about in-store, but this is definitely true online. For example, I have been watching the T-Mobile website for a few months to observe when new phones get released, and when the Galaxy S5 and One M8 came out at the same time, the S5 was heavily advertised on their main page and the M8 was like an afterthought to them. Even if you go there now, the S5 is almost always featured prominently, while the M8 is not.




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