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Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
 
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
 
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

 
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturers, and only 6 percent purchased an iPhone.
 
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredible loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
 
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR



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This is hardly news
By tonyswash on 8/8/2014 6:35:24 PM , Rating: 2
It's been clear for quite a while that one of the several reasons why Samsung has been so much more successful than the other Android OEMs has been it's very intense focus on channels. Deals, fees, inducements, tie-ins have all been used, very sensibly, by Samsung to ensure that when the customers encounters a sales person they are steered their way.

Samsung combined the channel efforts with some very very large scale, and sometimes quite good, advertising and promotions, plus a reasonably clear brand identity and pretty good hardware.

All those things paid off handsomely for Samsung however the recent quarters have seen a pronounced deterioration in it's sales, revenue and profits and one of the most interesting questions in mobile over the next year or so is whether this downturn in Samsung's fortunes is just a temporary glitch or the start of a longer term and more persistent deterioration.

A few days ago Jan Dawson posted on his blog some analysis of Samsung's recent earnings and performance with some interesting number crunching. It's here:

http://www.beyonddevic.es/2014/08/05/thoughts-on-s...

This was followed up by a another linked, and interesting, piece by Ben Bajarin at Techopinions.

http://techpinions.com/margins-apple-samsung-and-c...




RE: This is hardly news
By KoolAidMan1 on 8/8/14, Rating: 0
RE: This is hardly news
By retrospooty on 8/8/2014 9:00:21 PM , Rating: 2
What is it about Samsung articles that brings all the closet Apple loonies out? You guys really are out in force on this article today.


RE: This is hardly news
By KoolAidMan1 on 8/8/2014 9:22:52 PM , Rating: 1
I was on Samsung far longer than I've been on iOS and about as long as I was on WP.

Their stuff sucks. Why are you defending such bad products?


RE: This is hardly news
By retrospooty on 8/8/2014 9:25:35 PM , Rating: 2
I wouldn't buy a Samsung phone today if you paid for it 100%. I really couldn't care less. I am just calling you out on your vendetta. We know KAM, we know.


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates














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