Print 107 comment(s) - last by lexluthermiest.. on Aug 15 at 12:04 AM

Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an iPhone.
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By tayb on 8/8/2014 3:24:41 PM , Rating: 5
I'm literally convinced that your day job is low-key social marketing for Samsung. There is no other explanation.

By Reclaimer77 on 8/8/14, Rating: -1
By ritualm on 8/8/2014 6:34:13 PM , Rating: 3
Samsung's mobile division isn't doing so well lately. Its semiconductor division, which is highly dependent on mobile, gets dragged down at the same time. Even its appliances and displays divisions are making less money than previous years.

Not that any of these have direct relationships with whatever the carriers are doing. Samsung's marketing is in full throttle in Canada. I see ads peddling the S5 all the time. The Big Three up here - Rogers, Bell, Telus - are upselling it like it's better than Special K. LG G3 doesn't get the same amount of carrier love whatsoever, never mind anything Windows Phone 8.1.

You're still treating every negative said about Samsung as a direct personal attack against yours truly. Seriously, chill out.

By Reclaimer77 on 8/8/14, Rating: -1
By ritualm on 8/8/2014 10:38:19 PM , Rating: 4
I'm cutting through the sensationalist slant and injecting reality and unbiased viewpoints on obvious market trends.

You're the one making this personal.

And the Daily Tech astroturfing for Windows Phone continues.

And what happens when I read between the lines? "WHY Windows Phone? Why not Android???"

One guy responded to one of your posts several months ago with a one-liner - "Google?" and you throw a hissy fit like the world's about to end in an hour.
"Carrier love"? See right there that tells everyone you believe there's some artificial reason your preferred platform is floundering or Samsung has been a success.

Wait, what?

You're publicly accusing me of being biased - when your bias is worse than both Nortel and Argon18 combined? You even have the lunacy to claim people can breach contracts and not be held responsible for the consequences.
Samsung's mobile division is doing fantastic. Only when compared to their previous success are they doing "poorly".

Except it's not just one division:
From 8/1 Nihon Keizai Shinbun:

Their semiconductor business is tied to their consumer electronics division and has grown only just slightly over the past two years. Same with appliances which only makes up less than 10% of their total consumer division as of Q1 2014. Their latest figures show a 25% decrease in sales and revenue (that includes displays, semiconductors, home appliances, and smart products).

Combine that with the news that Samsung lost the top spot in both China and India to its rivals, and it takes a supreme Seoul fanboy to claim the company's "doing fantastic". If I'm the boss of Samsung, I'd be genuinely concerned at a 25% YoY drop in sales and revenue, as opposed to acting like the Iraqi Information Minister and claiming "everything is A-OK" when it isn't.

You don't know when to cut your losses and shut up.

By lexluthermiester on 8/15/2014 12:01:35 AM , Rating: 2
Gonna have to agree with reclaimerboi[heaven forbid right?], you're being a narrow-minded, biased dink. Your arguments are focused on him directly instead of the points he's stating. Which means this is personal for you and has little to do with the article.

Do grow up and quit trying to compensate for your wee-willy-winky problem, ok?

By KoolAidMan1 on 8/8/2014 8:46:00 PM , Rating: 2
Do you really think Samsung wants a sexist bigot as the face of their company?

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki