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Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
 
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
 
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

 
And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturers, and only 6 percent purchased an iPhone.
 
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredible loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
 
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR



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It's a matter of choices availble
By dgingerich on 8/8/2014 2:47:31 PM , Rating: 3
Samsung has a lot of different alternatives, compared to the other manufacturers. Apple has two models out: one absurdly expensive and one only slightly less expensive than absurd. Samsung has five models of smartphones available right now at wireless stores, ranging from the same absurdly expensive as Apple to downright affordable. Nokia has a similar range, starting and ending lower than Samsung, but has Windows Phone, which many people incorrectly believe is not as good as Android.

On top of that, there's the regular handset market. Samsung has the majority of models of regular handsets at all the wireless carriers in the US, with a full range of price options.

It really only makes sense that most people would be directed to Samsung devices. Samsung is the one company that is represented in the entire line from $20 handsets to $400 smartphones, at competitive prices. Whatever someone wants, Samsung has an option for them at the price they're looking for.




By Shadowself on 8/8/2014 3:15:26 PM , Rating: 2
Just looking at AT&T in the U.S. Apple has three models (not two) when not looking at memory sizes or colors. Samsung has 11 models (not five). Nokia has three.

Your overall premise is correct, but the disparity in numbers of options is even more lopsided than your numbers imply.


RE: It's a matter of choices availble
By lawrance on 8/8/14, Rating: 0
RE: It's a matter of choices availble
By retrospooty on 8/8/2014 3:57:45 PM , Rating: 2
1st off, no iPhone is $199. It's starting point is $650 like any other flagship.

I'd say the iPhone is "absurdly expensive" considering what you get from it. While it is fast and has good build quality, it has a tiny low res, low PPI screen, and it is missing SOOOO many features, you just cant call it a "high end phone".


RE: It's a matter of choices availble
By corduroygt on 8/8/2014 4:19:10 PM , Rating: 1
BS with the ppi, 326 is plenty and it makes no difference to 99.9999% people if a screen is 300 or 400ppi.
Other comments about size and resolution are valid although I don't think more than 720p is useful on cellphones.
I'm uncertain of any must have features iPhone is missing that's not added with iOS8 and with the iPhone 6.


By retrospooty on 8/8/2014 4:26:21 PM , Rating: 3
"BS with the ppi, 326 is plenty and it makes no difference to 99.9999% people"

If you are happy with 326ppi, go for it, but understand that not everyone's eyes are equal. Even Apple is upping the game for the next round if that gives you a hint on what is necesary. Long overdue.

"I'm uncertain of any must have features iPhone is missing that's not added with iOS8 and with the iPhone 6"

I am certain of dozens. Granted the worst thing missing was the larger higher ppi screen, but there is still alot missing to be called "high end".


RE: It's a matter of choices availble
By ritualm on 8/8/2014 6:40:51 PM , Rating: 1
quote:
I'm uncertain of any must have features iPhone is missing that's not added with iOS8 and with the iPhone 6.

Still no user-friendly filesystem, no proper USB OTG support (at least that will relieve the "not enough onboard storage" issues for most people, and make redundant the need for such things as Sanho/Hyperdrive's iStick), no Set Default Apps...

That's the big three features I can get with Android that just aren't on iOS, and they're still not there with the latest iOS 8 beta's.

Fail.


RE: It's a matter of choices availble
By corduroygt on 8/11/2014 12:07:26 PM , Rating: 1
Filesystem is for computers not for phones and we all know the lack of USB support is for profit margins and it's not an issue if you buy big enough internal storage. I'll give you default apps though, thought that was coming with iOS 8.


RE: It's a matter of choices availble
By tng on 8/11/2014 1:30:59 PM , Rating: 2
quote:
...we all know the lack of USB support is for profit margins and it's not an issue if you buy big enough internal storage

Yeah, but why should we have to pay for a phone with enough internal memory when we should be able to just plug in a SD card. That extra 16GB internal cost far more than it really should.


By ritualm on 8/11/2014 6:57:05 PM , Rating: 3
quote:
Filesystem is for computers not for phones

Bullsh!t. I've seen more user-friendly filesystems from many flavors of *nix. Had a rare chance post-backup of seeing how the files/folders of iOS is [un]organized - everything in it is more gibberish than machine code.
quote:
it's not an issue if you buy big enough internal storage

The iPhone has an iSuppli BoM of maybe $250-300 per unit. Those eMMC NAND chips cost a couple bucks to the company. Apple charges $100 to go from 16GB to 32GB, and another $100 from there to 64GB. "big enough"? Used to be that 3 years ago - 64GB today is enough to hold my entire compressed music collection... and nothing else.

For a phone that costs nearly $1000 for 64GB with taxes? I can do better than that.


By retrospooty on 8/11/2014 10:09:41 PM , Rating: 2
"Filesystem is for computers not for phones"

Wow, you really need to stop eating what Apple feeds you. How can you not see the benefits of a real accesible file system? Are you serious? On the huge list of missing features on IOS, that is a big one.


RE: It's a matter of choices availble
By StevoLincolnite on 8/9/2014 5:38:19 AM , Rating: 2
quote:
BS with the ppi, 326 is plenty and it makes no difference to 99.9999% people if a screen is 300 or 400ppi.


You are correct, the PPI is probably "plenty" and it probably makes zero difference to the majority.

However...

The iPhone is "marketed" as a "high-end" phone, yet it's feature set is squarely in the mid range with a high-end sticker price, regardless of what the average person thinks, you are being ripped off in the hardware department, facts are facts.


By corduroygt on 8/11/2014 12:05:39 PM , Rating: 2
I value software as much as hardware and knowing that apps will take advantage of my specs is much more important than having the best specs.


RE: It's a matter of choices availble
By tonyswash on 8/8/2014 8:09:18 PM , Rating: 2
quote:
Apple has two models out: one absurdly expensive and one only slightly less expensive than absurd. Samsung has five models of smartphones available right now at wireless stores, ranging from the same absurdly expensive as Apple to downright affordable


And the result of Apple only having fewer models at a higher price?

http://techpinions.com/wp-content/uploads/2014/08/...

http://www.beyonddevic.es/wp-content/uploads/2014/...

http://www.beyonddevic.es/wp-content/uploads/2014/...

Can't really see a reason there to argue that Apple should change it's product profile and strategy to be more like Samsung's, can you?


RE: It's a matter of choices availble
By w8gaming on 8/8/2014 10:22:01 PM , Rating: 2
Nothing wrong with Apple doing what they do as the world still has enough demands to buy their high profit margin phones to give Apple a huge profit every year. But all Apple fans must wake up to the reality that high profit margin will never dominates in market share. Forget about iOS ruling the world, for now it is Android and it is not going to change, not until Apple starts to sell cheap phone in $99 range without contract.


RE: It's a matter of choices availble
By tonyswash on 8/9/2014 5:07:00 AM , Rating: 2
quote:
But all Apple fans must wake up to the reality that high profit margin will never dominates in market share.


Why is that important? Who would it be important for? Genuine questions.

Should Bang and Olufson try to sell more units by making a cheap sound system? Perhaps Mercedes should move down market to shift more cars?

The only reason Apple would make devices aimed at expanding their market share, which they could fairly easily, is if it would have a major beneficial impact on the health of their business and/or the Apple ecosystem. Neither of those things seem in need of an urgent boost at the moment, Apple makes more profits than the Android OEMs makers added together and the iOS ecosystem is currently much healthier, more dynamic and worth more than the Android ecosystem.

One day, maybe soon, Apple may make devices aimed at expanding their market share but I can’t see any pressing reasons for them to do so and I can see quite a few reasons why Apple would be cautious about doing such a thing.

Benedict Evans did an impressive piece of number crunching to explore what a cheap iPhone might do for Apple’s business. The short answer is not a lot but do have a look at the numbers as they are very interesting.

http://ben-evans.com/benedictevans/2014/8/6/note-o...

Ben Thompson also addressed this issue in a recent article where he looks at Apple’s small scale in India and, using a comparison with China, explores what this says about Apple’s business model and it’s relationship to market share.

http://stratechery.com/2014/iphone-india-versus-ch...


RE: It's a matter of choices availble
By Cheesew1z69 on 8/9/2014 9:11:15 AM , Rating: 3
quote:
Perhaps Mercedes should move down market to shift more cars?


http://www.mbusa.com/mercedes/vehicles/class/class...

They already have...


RE: It's a matter of choices availble
By Reclaimer77 on 8/9/2014 9:49:59 AM , Rating: 1
Hell what about those "Kompressor" little things I see on the road? They started at like $27k, which is pretty fu*king "down market" for Mercedes!


RE: It's a matter of choices availble
By Cheesew1z69 on 8/10/2014 9:31:06 AM , Rating: 2
And as much as Tony refuses to believe it, Apple does care about market share.


RE: It's a matter of choices availble
By tonyswash on 8/10/2014 6:24:52 PM , Rating: 2
quote:
And as much as Tony refuses to believe it, Apple does care about market share.


Evidence?

Apple is delighted when it's products dominate markets, who wouldn't be. What Apple does not do is design it's product range around achieving market share or outselling the number of units sold by competitors. If they did then they would have released a super cheap iPhone by now (which would be technically easy to produce).

True believers from the Church of Market Share, find it impossible to conceive of any business which do not obsess about market share. For such believers market share is all important, achieving greater market share is supposed, somehow, to secures all sorts of obscure but magical advantages.

In reality Apple's business, the iOS developers community and the iOS ecosystem are all healthier and wealthier than the Android ecosystem.

The fact that more devices are sold that run on Android than run iOS confers not a single tangible benefit to Android OEMs, Android developers and Android end users.

None.

Not a single benefit.

Market share obsession is for bozos.


By testbug00 on 8/11/2014 12:14:20 AM , Rating: 2
in the phones/tablet world, market share matters for apps.

If Apple falls below 10%, no, maybe it would take below 5%, than, apps will stop being updated for them.

When an app is not updated, and an OS is... well, it can have some interesting results.

Apple DOES care about market share, but, only to a certain "don't go below X%"

I don't think they feel a need to grow their marketshare.


By Cheesew1z69 on 8/11/2014 9:52:45 AM , Rating: 2
quote:
Market share obsession is for bozos.
You are a clown. Nothing more.


By Reclaimer77 on 8/11/2014 10:20:22 AM , Rating: 3
quote:
Evidence?


Apple released smaller tablet because they were losing marketshare to Android. Fact.

Apple released "cheaper" iPhone 5C because they were losing marketshare. Fact.

Apple to release two larger sized phones, a first EVER, because they are losing marketshare despite their "one size fits all" mantra. Fact.

Apple's China Mobile deal. A HUGE market that Apple had horrible market share in.

Honestly what more proof do you need?


By retrospooty on 8/11/2014 10:20:46 AM , Rating: 2
"Market share obsession is for bozos."

I find this funny on a few different levels.

- First off, when Apple was doing extremely well in the USA, YOU were here touting it, bragging about it and were just obviously tickled with it. Now that it's back down, it's again an "obsession for bozos"... I mean, really T, can you be more transparent?

- Secondly (and I should say most importantly) how can you come here day after day defending and obsessing on a COMPANY of all crazy things saying "Market share obsession is for bozos."? So, Obsessing on a company, agreeing with and defending every political move they make, every lawsuit they file, every illegal price fixing maneuver they do and every product they produce is perfectly fine, so long as the subject matter isn't "Market share" it's all good? Seriously ?

Now in the face of uncompromising logic like that , I know you will not respond, but reading that, can you at least think about yourself and what it is you are doing here?

- drops the mic. and walks off.


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