Print 107 comment(s) - last by lexluthermiest.. on Aug 15 at 12:04 AM

Samsung gets plenty of love from wireless carriers

A recent survey conducted by Kantar Worldpanel ComTech has revealed some interesting trends when it comes to how Americans purchase new smartphones. First and foremost, while many of us tech geeks pride ourselves on purchasing as much of our gear online as possible, a full 64 percent of Americans actually purchase their smartphones in-store.
Only 24 percent purchase their smartphones online, with the rest we assume purchasing them over the phone through their carrier.
But what’s perhaps most interesting is what smartphones are being pushed by carriers. Kantar’s research found that 63 percent of customers that walked into a retail store to buy a new smartphone were recommended a Samsung device. What’s most interesting is that this was double the rate for Apple recommendations and nearly 10 times the rate for smartphones made by Nokia.

And it should come as no surprise that 59 percent of those who were nudged towards a Samsung device walked out with one. 35 percent left with an Android smartphone made by another manufacturer, and only 6 percent purchased an iPhone.
But Apple needs not worry about its customers straying too far from the herd. iPhone users remain incredibly loyal, with Kantar describing a “strong emotional connection with the Apple brand and its devices.”
Kantar adds that consumers purchasing Apple’s iPhone models are the ones doing the least amount of pre-purchase research in part due to the strength of the brand, the rabid fanbase, and high satisfaction rate with iPhone hardware.

Sources: Kantar World Panel [PDF], via BGR

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Gio6518 on 8/8/2014 2:20:36 PM , Rating: 2
Last time I was at AT&T getting my Note 3 they were relentless trying to talk me into an iPhone

RE: Blah
By inighthawki on 8/8/2014 3:01:54 PM , Rating: 1
Yes, because 63% means everyone... derp

RE: Blah
By kmmatney on 8/8/2014 3:26:38 PM , Rating: 2
Talking you into an iPhone from a Note 3 makes no sense - you obviously wanted a larger screen or to use a stylus. I would guess that everyone's experiences are different - when I bought my LG Optimus Pro G (the poor's man's Note III) the sales guy never even mentioned an iPhone. I think the only other phone the sales guy was pushing was the HTC One. I did like the HTC better, but the LG ProG was half the price, with a better screen and double the memory.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki