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Another 6,000 Ford employees will receive iPhones over the next two years

It looks as though BlackBerry has lost another huge corporate customers to a well-known competitor: Apple. According to a Ford representative speaking with Bloomberg, 3,300 employees will have their BlackBerries replaced with iPhones by the end of 2014.
 
“It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device,” said Ford spokesman Sara Tatchio.

A BlackBerry representative countered this latest setback, stating, "Enterprises should think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered.”
 
Within the next two years, another 6,000 employees will make the switch to Apple’s iPhone. However, in this case, the iPhones will be replacing old flip-phones still in use rather than BlackBerries.
 

BlackBerry has struggled to maintain relevancy in today’s fast-paced smartphone market. The company has been relegated to a rounding error in smartphone market share and could be sitting at zero market share by the year 2018.
 
The company is trying to reverse its fortunes with the upcoming 4.5” Passport smartphone, which it says was “designed from the ground up for the working professional in mind.”
 
Blackberry also recently launched its Fact Check Portal that aims to fight back against the “sensationalized reports surrounding our viability and misperceptions about our product portfolio.”
 
Apple, on the other hand, is actually making things happen in enterprise smartphone/tablet mobility rather than talk us to death. Earlier this month, Apple secured a deal with IBM to help it better compete in the enterprise market with its iPhone and iPad devices. At the time, Apple CEO Cook said that such a move was something that his company couldn’t do alone.

Source: Bloomberg





"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner













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