President Obama Extols the Safety, Cost Benefits of Vehicle-to-Vehicle Communications Tech
July 15, 2014 1:59 PM
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The Obama administration hopes to have a V2V proposal put forth by 2017
Although we don’t have an exact date for when it will become mandatory, vehicle-to-vehicle (V2V) communication technology will inevitably be found on all new cars and trucks. V2V technology allows vehicles to not only wirelessly communicate with each other (broadcasting information such as position, speed, etc.), but also with their surroundings in order to reduce the number of traffic accidents and road fatalities/injuries.
"Vehicle-to-vehicle technology represents the next generation of auto safety improvements, building on the life-saving achievements we've already seen with safety belts and air bags," remarked U.S. Transportation Secretary Anthony Foxx
back in February
. "By helping drivers avoid crashes, this technology will play a key role in improving the way people get where they need to go while ensuring that the U.S. remains the leader in the global automotive industry."
Now, President Barack Obama is throwing his weight behind V2V technology. In a speech delivered this morning at Turner-Fairbank Highway Research Center, President Obama stated that V2V technology could:
Reduce up to 80 percent of the 32,000 road deaths each year in America
Significantly reduce the 2 million non-fatal injuries
Save society $800 billion annually in costs
President Obama reminded audience members that he is not just the Commander-in-Chief, but he is also a father of two. “As the father of a daughter who just turned 16, any new technology that makes driving safer is important to me,” said Obama. “New technology that makes driving smarter is good for the economy.”
V2V technology has a number of backers, including major automakers like Ford, General Motors, Honda, Hyundai-Kia, Toyota, Nissan, and Volkswagen. These automakers are working alongside the
University of Michigan Transportation Research Institute
to research real-world applications of the technology and to provide guidance for legislation. In fact, the Obama administration hopes to reveal its proposal for a V2V mandate before the next administration takes office.
Vehicle-to-Vehicle technology would allow cars and trucks to communicate with each other wirelessly.
However, not everyone is onboard with V2V technology.
The Detroit News
reported back in March
that it could add up to $3,000 to the cost of a new car by the year 2025. In addition, many feel that such technology should be optional instead of mandated (although that would significantly cut down on its effectiveness and the President’s goals for reducing fatalities).
Others point to the fact that many technologies already available in cars today like blind spot/lane departure monitors, frontal collision detection, and radar/laser cruise control systems (which in some instance can “drive” a vehicle during stop-and-go traffic) already do enough to help prevent accidents.
The Detroit News
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RE: I Get It Now
7/16/2014 9:02:18 AM
The difference between a mirror, plastic, and adhesive vs integrated display with external video inputs and the camera in terms of cost are clearly different; tech is more expensive than a mirror.
Also, people get pretty hung up on up front cost, but what if my camera is broken now. Because, you know, automakers make SUCH durable accessories these days.
Now I can't pass inspection without paying a tech 100 hr just to undue some body panel to replace a camera that you KNOW they will charge more than 100 for. And hope that wiring doesn't become the problem, or a whole litany of carpeting and panels may need to come undone to track down the source.
The costs add up. A replacement mirror is like 15 dollars.
These are the differences.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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