Update: Cadillac ELR Plug-in Hybrid "Sales Fail" Continues, Dealers Offering Up to $19k Off
July 11, 2014 3:34 PM
comment(s) - last by
GM has only sold 390 ELRs so far this year
Many people laughed out loud when General Motors
priced its Cadillac ELR plug-in hybrid car at $75,000
. The laughter grew even louder when GM pitched the ELR as a logical competitor to the
BMW 6-Series Grand Coupe
Well, there was definitely no laughter coming from GM once the
dismal sales numbers for the coupe started rolling in
. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one.
is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is
essentially rebodied Chevrolet Volt
with a plush interior.
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014,
Tesla sold 6,457 Model S sedans
and is expecting global deliveries of 35,000 vehicles for all of 2014.
Updated 7/11/2014 @ 3:34PM
Cadillac dealership in Ellicot City, MD
is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.
This article is over a month old, voting and posting comments is disabled
N'est ce pas?
7/16/2014 1:22:46 PM
That's perfect retribution for their stupid ad campaign.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
Cadillac’s $75k ELR Hybrid Gets Off to Dreadful Start, Dealers Sitting on 2-year Inventory
May 16, 2014, 4:16 PM
Tesla on Track with Model S Sales, Receives Interest from CA on Gigafactory Location
May 8, 2014, 9:42 AM
GM Could Release New EV, Updated Chevrolet Volt in 2016
December 16, 2013, 11:30 AM
GM Compares Cadillac ELR's Pricing to BMW 6-Series Grand Coupe's
November 29, 2013, 3:10 PM
Cadillac ELR Plug-in Hybrid Luxury Coupe Priced from $75,000
October 11, 2013, 12:59 PM
Ford, Toyota, and Universal Pictures Celebrate "Back to the Future Day' in Style
October 21, 2015, 4:19 PM
Consumer Reports Flexes Muscle, Hits Slumping Tesla Motors Stock
October 20, 2015, 4:13 PM
Debunked: Beneath the Lies, Nigerian "Pee Generator" Is Still Pissing Into the Wind
October 19, 2015, 7:53 PM
Hot Air? President Obama, G7 Pledge to Eliminate Most Fossil Fuel Use by 2100
June 8, 2015, 5:40 PM
Study Predicts Self-Driving Vehicles Could Rake in Billions
March 6, 2015, 8:34 AM
Dual-Motor Tesla Model S P85D's "Insane Mode" Shocks Passengers
January 28, 2015, 11:18 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information