Update: Cadillac ELR Plug-in Hybrid "Sales Fail" Continues, Dealers Offering Up to $19k Off
July 11, 2014 3:34 PM
comment(s) - last by
GM has only sold 390 ELRs so far this year
Many people laughed out loud when General Motors
priced its Cadillac ELR plug-in hybrid car at $75,000
. The laughter grew even louder when GM pitched the ELR as a logical competitor to the
BMW 6-Series Grand Coupe
Well, there was definitely no laughter coming from GM once the
dismal sales numbers for the coupe started rolling in
. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one.
is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is
essentially rebodied Chevrolet Volt
with a plush interior.
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014,
Tesla sold 6,457 Model S sedans
and is expecting global deliveries of 35,000 vehicles for all of 2014.
Updated 7/11/2014 @ 3:34PM
Cadillac dealership in Ellicot City, MD
is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.
This article is over a month old, voting and posting comments is disabled
RE: Really they are not selling, gee what a suprise. ^_^
7/12/2014 7:30:20 AM
I got a Model S, why, because its the cheapest luxury car in Norway you can buy, for the same price you get a normal Audi A6.
Next to that with fuel prices at $10 per US gallon, and i can charge my car for free at work, so it was a no brainer.
But even if i had to charge at home it would still be a good pick, as import tax on cars is real high and the EV get real nice discounts.
Its not for noting that Tesla's sell there most cars here in Norway per head.
I drive about 100 miles total for work daily, so a nice car is nice to have.
I was first thinking of the 60kWh model, but as winters can be real cold here with some days of over -25c(-15F), and driving distance in cold weather was not really known, and i also did think the extra range was all that bad to have, i got the 85kWh model, and then my wife said, you want the 85P dont you, just get we can afford it, how many have a wife like that. ^_^
Next to the S, i also still have a veteran Jaguar XJS 6L V12, and a +550HP R33 Skyline, both i got cheap, and repaired and restorated to new in my off time, when i still worked offshore.
And before the S, i drove often XJS or the R33 to work, just for the fun and trills of it, as a big part of the road to work is just perfect for it, but after i got the S, i now seldom drive those cars, and certainly not to work, the Model S is just to much fun to drive, and i have my R33 for sale, because i just dont really feel like driving it anymore.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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