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GM has only sold 390 ELRs so far this year

Many people laughed out loud when General Motors priced its Cadillac ELR plug-in hybrid car at $75,000. The laughter grew even louder when GM pitched the ELR as a logical competitor to the BMW 6-Series Grand Coupe.
 
Well, there was definitely no laughter coming from GM once the dismal sales numbers for the coupe started rolling in. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
 
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one. Transport Evolved is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
 

 
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
 
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is essentially rebodied Chevrolet Volt with a plush interior.
 
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014, Tesla sold 6,457 Model S sedans and is expecting global deliveries of 35,000 vehicles for all of 2014.

Updated 7/11/2014 @ 3:34PM
A Cadillac dealership in Ellicot City, MD is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.

Sources: Transport Evolved, GM-Volt.com



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By Vertigo2000 on 7/11/2014 9:27:42 AM , Rating: 2
quote:
Even if you know nothing about the technology, it fits with what's been culturally ingrained in you about what fast, expensive cars look like.

Both the Audi R8 (mid) and Bugatti Veyron (rear) say hello. When I think about what a fast, expensive car is supposed to look like, I think of the Veyron. Your "dash-to-axle" ratio BS goes out the window with that car.


By Ristogod on 7/11/2014 10:10:57 AM , Rating: 2
quote:
He's trying to sound like a car guru but keeps saying stuff like "engine mounted sideways" and "longways".


Why would he use terms to describe something to someone who wouldn't understand the terms? Shouldn't he just be descriptive and not concern himself with confusing them forcing them to look up terms they aren't familiar with? Or is this just one of those "I'm more elite than you" things where you feel the need to prove to others that you know more than someone else?

What he said wasn't so fundamentally wrong when viewed as a gross generalization. At least not wrong enough to find a few cherry picked examples of vehicles that most people will never have the chance to interact with (like some others posters decided to comment on).


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