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GM has only sold 390 ELRs so far this year

Many people laughed out loud when General Motors priced its Cadillac ELR plug-in hybrid car at $75,000. The laughter grew even louder when GM pitched the ELR as a logical competitor to the BMW 6-Series Grand Coupe.
 
Well, there was definitely no laughter coming from GM once the dismal sales numbers for the coupe started rolling in. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
 
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one. Transport Evolved is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
 

 
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
 
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is essentially rebodied Chevrolet Volt with a plush interior.
 
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014, Tesla sold 6,457 Model S sedans and is expecting global deliveries of 35,000 vehicles for all of 2014.

Updated 7/11/2014 @ 3:34PM
A Cadillac dealership in Ellicot City, MD is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.

Sources: Transport Evolved, GM-Volt.com



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By hughlle on 7/11/2014 6:39:29 AM , Rating: 0
Not true imo. Last I checked land rover sold models waaaaaaaaaay above this $40k mark without your m3 performance, and largely bought by people who'll never drive across even a field. There is a huge market based not on what the car can do, but based simply on what society has convinced them they should buy. With automobiles this could be the wifes utterly pointless school run 4x4, or one could compare the market to say electronics, and apple offerings. A hell of a lot of people care more about their perceived image than what the product can do for them.

Performance does not mean top speed or 0 to 60. It means whatever the buyer wants it to mean. In the case of an EV, fuel economy is considered performance.


By chripuck on 7/11/2014 9:59:51 AM , Rating: 3
/facepalm

You clearly don't get the fact that a person buying an SUV is not the same as person buying car. Nobody expects any SUV to do 0-60 in 5-6 seconds regardless of cost. I DO expect a nearly $80k car to do that though, which is entirely his point.


By CU on 7/11/2014 12:27:17 PM , Rating: 2
I do and it is nice when they do. I also see the difference between wanting a car or SUV though.

GMC Typhoon: 0-60 in 5.3.

More recent ones.
http://wot.motortrend.com/the-top-ten-fastest-suvs...


By hughlle on 7/11/2014 12:59:44 PM , Rating: 2
And you miss my point then. The majority of people buying these silly expensive slow SUVs could not care one bit about off road capabilities. They but them as a car, because that is what is "in". They are happy to buy an SUV as a car, not an off roader, purely because they are trending, and couldn't care less about the performance hit they take over say an estate.

Just because YOU want your 80k car to have a great top speed and acceleration, doesn't mean everyone is.


By Mint on 7/11/2014 11:39:44 AM , Rating: 2
SUVs are light duty trucks, not cars.

If even a few percent of luxury car buyers thought "fuel economy is considered performance", the aforementioned brands would have provided such a car ages ago.

There clearly are rich people who care about fuel economy, but they'll only sacrifice a tiny amount of performance for it.


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