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GM has only sold 390 ELRs so far this year

Many people laughed out loud when General Motors priced its Cadillac ELR plug-in hybrid car at $75,000. The laughter grew even louder when GM pitched the ELR as a logical competitor to the BMW 6-Series Grand Coupe.
 
Well, there was definitely no laughter coming from GM once the dismal sales numbers for the coupe started rolling in. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
 
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one. Transport Evolved is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
 

 
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
 
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is essentially rebodied Chevrolet Volt with a plush interior.
 
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014, Tesla sold 6,457 Model S sedans and is expecting global deliveries of 35,000 vehicles for all of 2014.

Updated 7/11/2014 @ 3:34PM
A Cadillac dealership in Ellicot City, MD is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.

Sources: Transport Evolved, GM-Volt.com



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Taken From Another Thread
By Acupuncture on 7/11/2014 3:38:21 AM , Rating: 2
There's also no shortage of posts you can find with me bashing GM and Cadillac for its poor marketing of the ELR and idiotic public statements from executives.

As I've posted in other threads, anyone who thinks the base ELR is only worth $5,000 more than a fully-loaded 2013 Volt (or only $10k more than a 2014 Volt) is living in a dream world. Here's a fairly comprehensive list of improvements the ELR has over the Volt:

Regen Paddles
brake lights illuminate under regen-only deceleration
Full-speed-range Adaptive Cruise Control
improved traction and handling (especially in the rain)
superior high-end Bose 10-speaker sound system
Luxury front seats with 20 separate available electronic adjustments and ability to save two driver settings plus an exit position
a key fob tied to the driver's automatic seat & side mirror memory positions
Side Blind Zone Alert
Rear Cross-Traffic Alert
LED headlamps, daytime running lamps, and taillamps
Interior accent lighting
accented leather incorporating sueded microfiber, chrome, wood, and carbon fiber finishes
C.U.E. Infotainment system
20-inch Bridgestone Potenza RE97AS Eco 245/40 tires that provide superior traction
fully recalibrated and reprogrammed software for powertrain control systems
premium ZF electric power steering system
front HiPer Strut suspension
rear compound-crank with Watt's link suspension
ZF-Sachs continuous damping control
7.8 seconds from 0-60 in Extended Range (ER) mode
superior acceleration from 50-80 in EV mode (and even faster in ER mode)
an improved reverse camera
acoustically laminated windshield
thicker front-door glass
liquid-applied sound deadener applied to the floor pan, trunk and roof
triple-sealed doors with acoustic perimeter water deflectors
mass-efficient sound-absorbing dash mat and carpet system
acoustic foam baffles inside body cavities and in between inner and outer quarter panels
an isolated front suspension cradle with hydraulic powertrain mounts to isolate road and engine vibration
Bose active noise cancellation system
Power button moved far away from the Drive Mode button
Improved steering wheel controls
Heated steering wheel
One of the most distinctive, sexy exteriors of any car near its price range
And, of course, a powered cup holder cover!
That is why the ELR is twice as expensive as a Volt and is a great deal at $65k. If you go drive a Volt then drive an ELR, you'll see it's not even the same car. I'm not saying that much (if any) of the equipment is groundbreaking since most of it is available on other GM cars; but if people are willing to pay $40k for a fully-loaded 2014 Volt, then adding everything above to that at least brings one closer to accepting an $80k ELR that, with the current amazing lease incentives, only costs about $550/mo (compared to an $80k Lexus LS460 that costs $1,000/mo).




RE: Taken From Another Thread
By 1prophet on 7/11/2014 7:54:24 AM , Rating: 2
quote:
As I've posted in other threads, anyone who thinks the base ELR is only worth $5,000 more than a fully-loaded 2013 Volt (or only $10k more than a 2014 Volt) is living in a dream world. Here's a fairly comprehensive list of improvements the ELR has over the Volt:


Just like they did with the Chevy cavalier and called it a Cimarron.

http://en.wikipedia.org/wiki/Cadillac_Cimarron


RE: Taken From Another Thread
By atechfan on 7/11/2014 8:02:13 AM , Rating: 2
The Volt platform that the ELR is based on is a significant step up from the old Cavalier platform. The Cimarron was rightfully loathed. It had absolutely no redeeming qualities.


RE: Taken From Another Thread
By Gunbuster on 7/11/2014 8:22:10 AM , Rating: 2
"One of the most distinctive, sexy exteriors of any car near its price range"

Does GM send out a post by numbers booklet for their paid comment makers? That one is just ludicrous.


RE: Taken From Another Thread
By chripuck on 7/11/2014 10:01:45 AM , Rating: 2
That's not $35k worth of improvements, which is the point.

Also, I thought the "luxury" car makers figure out over a decade ago that nobody wants to buy a rebadged version of a cheaper car which is what this is. It's a rebadged Volt with some improvements, not an entirely new vehicle, which is what you expect when you spend $75k.


RE: Taken From Another Thread
By Odeen on 7/11/2014 12:38:31 PM , Rating: 2
"rear compound-crank with Watt's link suspension"

In other words, solid rear axle. Understandable on a $20,000 Cruze, unacceptable in a $70,000 luxury car.

The trouble with the ELR is that it's a bunch of fancy extras piled on top of a Chevy Cruze, with all the attendant limitations thereof (SLA suspension, goofy stance, compromised weight balance and handling). Other $70K cars ride on bespoke platforms which were engineered from the ground up to serve $70K cars.


RE: Taken From Another Thread
By Flunk on 7/11/2014 4:10:16 PM , Rating: 2
So yeah, $5-$10 of improvements. It doesn't even put out significantly more horsepower. It's all little suspension tweaks and interior.

P.S. The Volt actually has half the things in your list there like LED taillights and running lights. and 7.8s 0-60 is laughable for the price. A Mazda 3 s has a 7.4s 0-60 time and costs $24,500 (I only chose this as an example because I knew that it was close offhand I'm sure you can find even more embarrassing if you look).


RE: Taken From Another Thread
By Flunk on 7/11/2014 4:11:00 PM , Rating: 2
Obviously I meant to type $5k-$10k.

The market agrees with me, that's why they're not selling.


RE: Taken From Another Thread
By corduroygt on 7/13/2014 12:07:01 AM , Rating: 2
All that garbage you listed is worth 5-10k TOPS and most people don't even want half the features on there in the first place. It looks like the market has spoken.


RE: Taken From Another Thread
By aliasfox on 7/14/2014 9:59:33 AM , Rating: 2
And that's GM's failure: They price in comparison with their own lower-tier product, not in comparison with other products on the market. That's only a recipe for success if there's nothing else out there.


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