Update: Cadillac ELR Plug-in Hybrid "Sales Fail" Continues, Dealers Offering Up to $19k Off
July 11, 2014 3:34 PM
comment(s) - last by
GM has only sold 390 ELRs so far this year
Many people laughed out loud when General Motors
priced its Cadillac ELR plug-in hybrid car at $75,000
. The laughter grew even louder when GM pitched the ELR as a logical competitor to the
BMW 6-Series Grand Coupe
Well, there was definitely no laughter coming from GM once the
dismal sales numbers for the coupe started rolling in
. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one.
is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is
essentially rebodied Chevrolet Volt
with a plush interior.
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014,
Tesla sold 6,457 Model S sedans
and is expecting global deliveries of 35,000 vehicles for all of 2014.
Updated 7/11/2014 @ 3:34PM
Cadillac dealership in Ellicot City, MD
is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.
This article is over a month old, voting and posting comments is disabled
I Own An ELR
7/11/2014 3:26:46 AM
And it's the nicest car I've ever seen, inside and out. The drive is incredibly smooth, and it has more features than any car I've ever been inside. I drove the Tesla S, and the speed and performance was superb, but it lacked many features that the ELR comes standard. If you take speed out of the equation, the ELR is hands down better than the Tesla Model S. The ELR is NOT just a Volt with nicer interior options. The former is a nicer CTS, while the latter is more similar to a Chevy Cruz. Drive one and you will understand.
RE: I Own An ELR
7/13/2014 12:10:42 AM
CTS and ELR have NOTHING in common except for the badges.
75% of a car is chassis and drivetrain, in which case ELR = Volt. That's why it's not selling.
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