Update: Cadillac ELR Plug-in Hybrid "Sales Fail" Continues, Dealers Offering Up to $19k Off
July 11, 2014 3:34 PM
comment(s) - last by
GM has only sold 390 ELRs so far this year
Many people laughed out loud when General Motors
priced its Cadillac ELR plug-in hybrid car at $75,000
. The laughter grew even louder when GM pitched the ELR as a logical competitor to the
BMW 6-Series Grand Coupe
Well, there was definitely no laughter coming from GM once the
dismal sales numbers for the coupe started rolling in
. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one.
is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is
essentially rebodied Chevrolet Volt
with a plush interior.
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014,
Tesla sold 6,457 Model S sedans
and is expecting global deliveries of 35,000 vehicles for all of 2014.
Updated 7/11/2014 @ 3:34PM
Cadillac dealership in Ellicot City, MD
is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.
This article is over a month old, voting and posting comments is disabled
7/11/2014 1:11:56 AM
You can put lipstick on a pig, but it is still a pig.
This is nothing more than a Volt with Caddy badges. Cadillac is a luxury brand. There is nothing luxurious about a Volt no matter what you do to the interior and exterior of the vehicle. The Volt is ridiculously overpriced and the ELR even more so.
Why anyone would buy either one of these hybrid rollerskates is beyond me.
7/11/2014 2:14:08 AM
Electric cars are by nature much more expensive than ICE cars because of the cost of the batteries on board. Did you really think the total cost of all those batteries would be as cheap as an engine?
7/12/2014 12:07:37 AM
Which is why electric and hybrid cars are so far behind ICE vehicles. They are not everyman cars and have years to go before they come close in that aspect. The Volt and ELR are horrifically tiny cars for the money. I don't care if the cost of the batteries drives up the price of the car. They are still too EXPENSIVE. The fact that neither vehicle have been flying off the lots shows what a failure they are.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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