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GM has only sold 390 ELRs so far this year

Many people laughed out loud when General Motors priced its Cadillac ELR plug-in hybrid car at $75,000. The laughter grew even louder when GM pitched the ELR as a logical competitor to the BMW 6-Series Grand Coupe.
 
Well, there was definitely no laughter coming from GM once the dismal sales numbers for the coupe started rolling in. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
 
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one. Transport Evolved is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.
 

 
Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
 
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is essentially rebodied Chevrolet Volt with a plush interior.
 
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014, Tesla sold 6,457 Model S sedans and is expecting global deliveries of 35,000 vehicles for all of 2014.

Updated 7/11/2014 @ 3:34PM
A Cadillac dealership in Ellicot City, MD is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.

Sources: Transport Evolved, GM-Volt.com



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By Mint on 7/11/2014 12:32:08 AM , Rating: 5
If you're willing to consider buying any Cadillac (a decently selling brand), you'll probably like the looks of the ELR.

The biggest problem is that it is the slowest ever $70k car I can remember. Nobody wants to spend as much as a 640i, M3, or E550 for a car that takes 8 seconds to 60 mph (or else we'd have seen such a car from MB/BMW/Audi/Jaguar long ago). Even Cadillac's own CTS coupe has far superior performance for $30k less.

Good performance is and always will be mandatory for $40k+ cars, or else they won't sell.


By atechfan on 7/11/2014 5:31:02 AM , Rating: 2
The Model S in the price range listed is 1.7 seconds slower to 60 than the numbers Tesla likes to promote. Base model is 5.9 not 4.2. To get that number, you have to step up two performance levels in the options and are now paying $93k minimum.


By Mint on 7/11/2014 11:54:54 AM , Rating: 3
I didn't mention Tesla. But 5.9s is a huge difference from the ELR's 8s (and 9s in EV mode).

Also note that Tesla's average selling price is over $100k. So even "treehugger" Tesla buyers are mostly paying extra to go faster than the 5.4s of the $80k model.


By atechfan on 7/11/2014 2:58:58 PM , Rating: 3
All luxury and sports cars are status symbols.


By flyingpants1 on 7/11/2014 3:27:49 PM , Rating: 2
Right. Except nobody would buy it, and it wouldn't be one of the highest-reviewed cars ever.


By Flunk on 7/11/2014 3:56:04 PM , Rating: 2
I disagree, a luxury car that was slower than a base model BMW/Audi/Mercedes wouldn't sell. There is a minimum required performance requirement there but once they hit that it's all about being able to say you drive an electric car.

Otherwise it would 0-60 in 10 seconds have have double the range. It's just a software tweak away too.


By Mint on 7/11/2014 4:45:08 PM , Rating: 3
You're friggin allergic to facts, aren't you. Teslas are selling for over $100k on average, proven by their financial statements. That's basically impossible without a large fraction choosing the P85 model (which still doesn't crack $100k).

No, the Model S would NOT sell well if it was slow. Not even half of the current sales.

Once again, nobody has EVER had good sales for a slow luxury car. You think you're smarter than MB/BMW/Audi/Lexus? Why do you think they never put 2L hybrids in $60k+ cars to attract the green crowd before Tesla was around?

Here's a quote from Car and Driver:
quote:
But the notion that anyone is buying a $60,000 sedan with a heavy environmental conscience or a pragmatic economic analysis is a stretch. Performance sells cars in this price range.
...
Paying more money for fewer thrills doesn’t make much sense here.
And that's for the minor performance hit of the A7 TDI, which still hits 60mph in 5.5s.


By michael67 on 7/12/2014 7:30:20 AM , Rating: 2
I got a Model S, why, because its the cheapest luxury car in Norway you can buy, for the same price you get a normal Audi A6.

Next to that with fuel prices at $10 per US gallon, and i can charge my car for free at work, so it was a no brainer.

But even if i had to charge at home it would still be a good pick, as import tax on cars is real high and the EV get real nice discounts.
Its not for noting that Tesla's sell there most cars here in Norway per head.

I drive about 100 miles total for work daily, so a nice car is nice to have.

I was first thinking of the 60kWh model, but as winters can be real cold here with some days of over -25c(-15F), and driving distance in cold weather was not really known, and i also did think the extra range was all that bad to have, i got the 85kWh model, and then my wife said, you want the 85P dont you, just get we can afford it, how many have a wife like that. ^_^

Next to the S, i also still have a veteran Jaguar XJS 6L V12, and a +550HP R33 Skyline, both i got cheap, and repaired and restorated to new in my off time, when i still worked offshore.

And before the S, i drove often XJS or the R33 to work, just for the fun and trills of it, as a big part of the road to work is just perfect for it, but after i got the S, i now seldom drive those cars, and certainly not to work, the Model S is just to much fun to drive, and i have my R33 for sale, because i just dont really feel like driving it anymore.


By integr8d on 7/13/2014 5:10:16 PM , Rating: 2
Really, Reclaimer?

What's the 0-60 of the Tesla Roadster?


By wordsworm on 7/16/2014 1:06:29 PM , Rating: 1
I'm on the see-saw when it comes to Musk. On the one hand, he's doing something no one in the US has done successfully in decades with Tesla. On the other hand, I'm upset that he's keeping his batteries away from the DIY crowd.

What is it that you've got against African Americans anyways?

Ah... I know. He's a liberal and right wingers hate liberals; especially when they're hugely successful like Musk.


By wordsworm on 7/16/2014 1:12:13 PM , Rating: 1
Oh, yeah... I just remembered the other thing you'd hate about him: he's one of the ones that Obama brought from the brink of bankruptcy, paid back the loan, and is now manufacturing vehicles at a profit employing thousands of people.


By chripuck on 7/11/2014 9:59:51 AM , Rating: 3
/facepalm

You clearly don't get the fact that a person buying an SUV is not the same as person buying car. Nobody expects any SUV to do 0-60 in 5-6 seconds regardless of cost. I DO expect a nearly $80k car to do that though, which is entirely his point.


By CU on 7/11/2014 12:27:17 PM , Rating: 2
I do and it is nice when they do. I also see the difference between wanting a car or SUV though.

GMC Typhoon: 0-60 in 5.3.

More recent ones.
http://wot.motortrend.com/the-top-ten-fastest-suvs...


By hughlle on 7/11/2014 12:59:44 PM , Rating: 2
And you miss my point then. The majority of people buying these silly expensive slow SUVs could not care one bit about off road capabilities. They but them as a car, because that is what is "in". They are happy to buy an SUV as a car, not an off roader, purely because they are trending, and couldn't care less about the performance hit they take over say an estate.

Just because YOU want your 80k car to have a great top speed and acceleration, doesn't mean everyone is.


By Mint on 7/11/2014 11:39:44 AM , Rating: 2
SUVs are light duty trucks, not cars.

If even a few percent of luxury car buyers thought "fuel economy is considered performance", the aforementioned brands would have provided such a car ages ago.

There clearly are rich people who care about fuel economy, but they'll only sacrifice a tiny amount of performance for it.


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