Satya Nadella Says Microsoft is a "Productivity and Platform Company" for the Mobile/Cloud World
July 10, 2014 12:29 PM
Nadella lays out his vision for Microsoft's future
Microsoft CEO Satya Nadella
fired off an expansive email to employees which outlines his strategy for the company going forward. At its core, Nadella is looking to pivot from the previous "devices and services" focus introduced under previous CEO Steve Ballmer to a "productivity and platform" strategy for today's mobile-centric world.
"At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world," said Nadella. "We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more."
Nadella goes on to emphatically state, "Nothing is off the table in how we think about shifting our culture to deliver on this core strategy." To get there, he wants Microsoft to reshape its engineering processes to be "customer-obsessed, data-driven, speed-oriented and quality-focused."
Nadella goes on to state that he is proud of the
new Surface Pro 3 tablet
and points to it as a beacon for the company efforts to focus on the mobile market. "It is the world's best productivity tablet. In addition, we will build first-party hardware to stimulate more demand for the entire Windows ecosystem...
"It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition."
Microsoft CEO Satya Nadella
seen limited success with its Surface lineup of tablets
, and is still below four percent market share with Windows Phone. However, Microsoft is looking to boost its fortunes in the smartphone market with
low-end devices like the Lumia 530
(which plug in to some of Microsoft's core services) for developing markets.
And despite calls to spinoff its Xbox division, Nadella remains committed to its gaming console. "We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Microsoft will continue to vigorously innovate and delight gamers with Xbox. Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base.
"Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.” In other words, we have no plans of jettisoning the division, so stop asking me about it.
Nadella has a lot of interesting commentary on Microsoft and his vision for the company, so be sure to
check out the full email
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