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Nadella lays out his vision for Microsoft's future

Microsoft CEO Satya Nadella fired off an expansive email to employees which outlines his strategy for the company going forward. At its core, Nadella is looking to pivot from the previous "devices and services" focus introduced under previous CEO Steve Ballmer to a "productivity and platform" strategy for today's mobile-centric world.

"At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world," said Nadella. "We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more."

Nadella goes on to emphatically state, "Nothing is off the table in how we think about shifting our culture to deliver on this core strategy." To get there, he wants Microsoft to reshape its engineering processes to be "customer-obsessed, data-driven, speed-oriented and quality-focused." 
Nadella goes on to state that he is proud of the new Surface Pro 3 tablet and points to it as a beacon for the company efforts to focus on the mobile market. "It is the world's best productivity tablet. In addition, we will build first-party hardware to stimulate more demand for the entire Windows ecosystem...

"It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition."

Microsoft CEO Satya Nadella

Microsoft has seen limited success with its Surface lineup of tablets, and is still below four percent market share with Windows Phone. However, Microsoft is looking to boost its fortunes in the smartphone market with low-end devices like the Lumia 530 and even Android-based smartphones (which plug in to some of Microsoft's core services) for developing markets.

And despite calls to spinoff its Xbox division, Nadella remains committed to its gaming console. "We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Microsoft will continue to vigorously innovate and delight gamers with Xbox. Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base.

"Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.” In other words, we have no plans of jettisoning the division, so stop asking me about it.

Nadella has a lot of interesting commentary on Microsoft and his vision for the company, so be sure to check out the full email.

Source: Microsoft

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His appointment meant MS will fail
By peterrushkin on 7/10/14, Rating: 0
RE: His appointment meant MS will fail
By atechfan on 7/10/2014 1:01:48 PM , Rating: 2
No, you are not a CEO. At least you got that part correct. You are, however, a racist nobody.

RE: His appointment meant MS will fail
By Reclaimer77 on 7/10/14, Rating: -1
RE: His appointment meant MS will fail
By atechfan on 7/10/2014 1:14:22 PM , Rating: 4
You are aware of his post history, right? He has claimed every company with an Indian born CEO will fail.

RE: His appointment meant MS will fail
By Reclaimer77 on 7/10/2014 1:20:55 PM , Rating: 2
Despite the impression that I spend "all day" here, no, I really don't know everyone's post history. I didn't know he said that.

Did he really SAY that?, wow.

RE: His appointment meant MS will fail
By atechfan on 7/10/2014 1:29:42 PM , Rating: 2
Yes, back when Nadella was announced as the new CEO. Yes, India can be a pretty dirty country, but Nadella has spent more of his life in America than in India.

By Reclaimer77 on 7/10/2014 3:15:53 PM , Rating: 2
Damn. And people call me racist? He really just said if you're from India you are going to suck as a CEO? LOL..what does that even mean.

RE: His appointment meant MS will fail
By peterrushkin on 7/10/14, Rating: -1
RE: His appointment meant MS will fail
By atechfan on 7/10/2014 5:26:23 PM , Rating: 2

RE: His appointment meant MS will fail
By TerranMagistrate on 7/10/2014 11:42:56 PM , Rating: 1
So give some counterexamples to prove the man wrong. If you can, that is.

By atechfan on 7/11/2014 4:55:55 AM , Rating: 3
Pepsi. Indian CEO, doing well. How about MasterCard? Deutsche Bank, which handled the global banking crisis a few years abo better than any American bank. Global Foundries (although that was is iffy listing as successful).

I found this quote when looking for a list:

A research of St Gallen University in Switzerland says, most of the Indian top executes are very participative management and they creates a very sensational and meaningful relationship and bonding with their team members or subordinates. There leadership style is very emotional and jelling is fantastic between superiors and subordinates.

By retrospooty on 7/11/2014 9:21:28 AM , Rating: 1
Sorry dude. I pulled out the Daniel Tosh "is it racist" app and ran the comment through. Yup. It's pretty darn racist. You are basically saying that a whole race of people 1 billion strong are unfit to be CEO. Not only untrue, but horribly narrow minded. I don't know you and am not saying you are racist, but it was still a really stupid comment.

By Reclaimer77 on 7/11/2014 10:12:50 AM , Rating: 1
Uhhh you know I'm the last person to just label someone a bigot or racist offhand. I always give the benefit of the doubt.

However going by your criteria, how many Caucasian CEO's have failed or driven businesses into the ground? I would wager quite a few. Yet why single Indian ones out? Also why completely ignore all the examples of totally successful Indian-ran companies?

Stereotypes are fine at times. I'm Italian, and I literally get asked ALL THE TIME if I'm in the Mafia. I don't consider that racist.

However you are definitely being racist against people from India. I'm not sure how you could see it any other way.

RE: His appointment meant MS will fail
By tonyswash on 7/10/2014 1:30:26 PM , Rating: 1
I came across this comment on Satya Nadella email by Thom Holwerda at OS News. I cannot better it.

That's the problem with vague, abstracted drivel from company executives. It's essentially homeopathic communication - so watered down it's essentially just water with zero medicinal effects.

RE: His appointment meant MS will fail
By atechfan on 7/10/2014 1:33:38 PM , Rating: 2
I'm still on the fence about Nadella. He has a technical background, and he seemed to be doing a good job with the Azure division. On the other hand, I am not yet totally sure what his overall vision is.

By Labotomizer on 7/10/2014 3:10:03 PM , Rating: 2
I'm with you here. Windows Server and Azure are definitely pluses in his favor. I was hoping his business focus would benefit Microsoft. Too early to tell at this point though. MS is definitely a platform company and has been for a very long time. It's why their vertical offering across a business is so good.

RE: His appointment meant MS will fail
By scbundy on 7/10/2014 2:24:20 PM , Rating: 2
Yeah, this is your typical CEO address. This sounds a lot like we hear at my company's Xmas party every year.

I prefer this though to what we've been hearing out of Apple and Google of late. Whom prefer to take jabs at each other company's.

RE: His appointment meant MS will fail
By tonyswash on 7/10/14, Rating: 0
RE: His appointment meant MS will fail
By scbundy on 7/10/2014 9:51:14 PM , Rating: 2
But in the coverage of the events, guess what gets the headline. The attacks. Apple likes to poke Google regarding the fragmentation, Google pokes Apple about marketshare. The fanboys froth at the mouth and express themselves on the internet and everybody else thinks they're all acting like children.

By aharris02 on 7/11/2014 12:04:18 PM , Rating: 2
That's a flaw with coverage, then, not the companies.

By Arsynic on 7/10/2014 4:14:54 PM , Rating: 1
He probably didn't even write the e-mail. The PR department did. Especially when they publish it publicly.

RE: His appointment meant MS will fail
By masamasa on 7/10/2014 9:33:51 PM , Rating: 1
I believe you are correct. Failing at mobile and search, horrid network server products, completely out of touch with their customers and the list goes on and on. Office 365? Hardly a cloud product with a 2gb plus download. Bye bye Microsoft. You have worn out your welcome. Time for a more customer service oriented company to take your place.

RE: His appointment meant MS will fail
By atechfan on 7/11/2014 6:05:46 AM , Rating: 2
No one claimed Office 365 was a cloud only product. Of course there is a download. It is the full Office suit, with added cloud features. You got the online-only Office-lite, plus the real suit, and the Onedrive synching.

Of course, if your internet sucks so badly that 2GB is a massive download, why would you want to use the cloud anyway?

By Labotomizer on 7/11/2014 8:15:15 AM , Rating: 2
I actually find the "horrid network server products" part the most telling. Anyone who has spent any real time with the latest and greatest server offerings likely doesn't feel the same. RDS in 2012 is REALLY good, and the fact that an RDS CAL covers VDI as well is pretty awesome, giving you the lowest cost VDI solution by far. And it's still really good, although I'd say Citrix has an advantage at a MASSIVE price increase. Oh, and you still need RDS CALs for that too.

Azure is doing very well and the deployments I've done with Azure have been better than AWS or Rackspace deployments I've done.

Considering Bing's ramifications across their entire product line you can't call it a failure. From everything I've seen MS views Bing as more of an R&D unit that also produces some of the investment back. It can operate at a loss as long as it's producing new technologies that are used across the rest of the MS offerings, which it is.

Mobile... Well, I don't think that's as big of a deal as many people think. Windows 9 could be a huge deal. The idea of phones getting enough power to run your entire work suite isn't far off. If Windows Phone and RT really do merge then I could see a LOT of businesses able to roll out phones with a dock that can adapt to the type of use you're involved in. A 6" phone with a stylus (a must) that can run the full version of Office, dock and connect to keyboard, monitor and mouse and run office on a large screen, Outlook, Metro apps and connect to published apps on a XenApp would be awesome.

To me the end goal seems perfectly clear. I don't know why so many people have a hard time seeing it. Windows 8 was the first step but it still puts MS ahead of the competition on this front, who haven't taken any steps.

By coburn_c on 7/10/2014 1:28:17 PM , Rating: 2
Look at this prat trying to distance himself from Ballmer but retaining everything he worked for and taking all the credit. Ballmer had vision, this turd has PR doublespeak.

RE: Ballmer..
By nikon133 on 7/10/2014 4:56:40 PM , Rating: 2
I had a slight feel that Satya was selected because he can be controlled... by Bill, Steve, someone else. Or all of them together. I don't doubt his expertise, but I just don't see him as CEO material.

I hope I'm wrong.

RE: Ballmer..
By scbundy on 7/10/2014 9:57:11 PM , Rating: 3
People criticize Balmer for his failures. Vista, getting in the smartphone and tablet game way after everybody else and the stock price remained fairly flat for a long time. I think what gets missed that under Balmer's reign Microsoft went from 20 bn a year in revenue to 80 bn. Not as strong as Apple's meteoric rise, but a 4X increase over a decade would be the envy of a lot of company's. I know the one I work for has doubled their revenue in 10 years and they're ecstatic. I didn't mind Balmer. I don't mind Satya either.

RE: Ballmer..
By coburn_c on 7/11/2014 6:12:27 AM , Rating: 2
Vista was the creation of the NT6 kernel, which is what powers everything they make, from phones to virtual servers.

Microsoft was in the smartphone and tablet game a decade before Apple.

People are just moronic sheep.

RE: Ballmer..
By aharris02 on 7/11/2014 11:54:23 AM , Rating: 3
If Microsoft's smartphones and tablets were really "in the game a decade before Apple," why did the smartphone industry really only take off when the iPhone and Android were introduced?

Consumers weren't getting what they wanted, which means the existing players weren't really "in the game." Sorry, but there's no denying that Balmer and crew failed to capitalize on a massive market opportunity in that instance.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

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