Google, Detroit Automakers Can't Agree on Autonomous Vehicles
June 30, 2014 2:23 PM
comment(s) - last by
They may have to work together further down the road, though
Google and Detroit automakers just can't see eye-to-eye on the topic of autonomous vehicles, according to a recent report from
Google began meeting with Detroit automakers in 2012 with the intention of teaming up for autonomous vehicles. As it turns out, Google wanted to jump quickly and create a fully autonomous car while automakers felt a gradual rollout of autonomous features on existing cars would be a better idea.
There are arguments for both sides. On one hand, Google wants to release a revolutionary new product that utilizes its technologies and transforms the way people get around.
On the other hand, Detroit automakers
fear that Google could run away with their business
. Auto companies aren't quite sure if they should treat Google as a friend or foe. Interestingly, a study by KPMG last year found that American consumers would trust brands like Google and Apple for self-driving cars more than they would automakers.
Just last month, General Motor's Product Development chief Mark Reuss called Google's autonomous car
"Anybody can do anything with enough time and money," said Reuss. "If they set their mind to it, I have no doubt [that they will be] a very serious competitive threat. [The car is] kind of cool [and looks sort of like a VW Beetle].
"[Automation is] going to be a creep, it’s not going to be a mind-bending thing. I don’t think you’re going to see an autonomous vehicle take over the city anytime soon."
Google's autonomous car
Aside from that, automakers feel it's better to gradually roll out new features rather than deliver an entirely autonomous vehicle. According to the automakers, customers will more likely feel comfortable with a slower introduction to this new technology rather than all in one swoop.
Right now, Google's prototype is a tiny pod-shaped car, which has a flexible windshield and a spinning cone on top that helps navigation. Only two people can fit, and there's a top speed of 25 miles per hour.
Detroit automakers also feel that Google's autonomous cars are limited by Google Maps, which directs the cars. If there's an area not covered by the Maps, or if Maps were to malfunction in some way, it could pose a problem for the customer.
Even more troubling to automakers is the liability for these vehicles. Google's current autonomous car doesn't have driver-operated brakes,
a steering wheel
or an accelerator pedal. Without an actual human driver, the automakers fear they would be at fault for any auto accidents.
Google, however counters, saying that it would take the blame for any auto accidents involving its technology, and that finding what caused the accident would be easier with Google technology at hand.
It looks as though Google and Detroit automakers will go their separate ways on the topic for now, but some feel they will inevitably have to meet again further down the road when autonomous vehicle technology grows beyond its infancy.
This article is over a month old, voting and posting comments is disabled
6/30/2014 6:35:52 PM
There are definitely parts of Google that are a monopoly and are increasingly behaving like one. Try dealing with their Adwords people. They are essentially the gateway to the internet for people who sell good online, and they abuse their position.
I am leery of putting more and more aspects of my life in a single vendor's hands, even if that vendor is Google.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
Google's Self-Driving Cars are a "Threat" Says GM
May 30, 2014, 8:00 AM
Google Develops Its Own Self-Driving Car; No Driver or Steering Wheel Required
May 28, 2014, 8:56 AM
Hot Air? President Obama, G7 Pledge to Eliminate Most Fossil Fuel Use by 2100
June 8, 2015, 5:40 PM
Study Predicts Self-Driving Vehicles Could Rake in Billions
March 6, 2015, 8:34 AM
Dual-Motor Tesla Model S P85D's "Insane Mode" Shocks Passengers
January 28, 2015, 11:18 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
BMW Testing Tech to Allow Users to Auto-Park, Summon Cars Via Smartwatch
December 16, 2014, 9:30 AM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Most Popular Articles
F-16 Schools Trillion-Dollar F-35 in Mock Combat, Fleeing is Best Option Pilot Admits
July 1, 2015, 5:53 PM
Apple Music: The Money, The Launch Hiccups, and the Nitty Gritty Details
June 30, 2015, 5:09 PM
Apple iOS 8.4 Rolls Out w/ Fix to Crash-Causing Unicode Text
June 30, 2015, 3:24 PM
Windows XP, Vista Users Can Get Free Windows 10 Upgrade Thanks to Loophole
June 23, 2015, 2:23 PM
Quick Note: Lumia 940 XL "Cityman" Phablet Gets Teased Via Tests
June 29, 2015, 5:51 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information