Google, Detroit Automakers Can't Agree on Autonomous Vehicles
June 30, 2014 2:23 PM
They may have to work together further down the road, though
Google and Detroit automakers just can't see eye-to-eye on the topic of autonomous vehicles, according to a recent report from
Google began meeting with Detroit automakers in 2012 with the intention of teaming up for autonomous vehicles. As it turns out, Google wanted to jump quickly and create a fully autonomous car while automakers felt a gradual rollout of autonomous features on existing cars would be a better idea.
There are arguments for both sides. On one hand, Google wants to release a revolutionary new product that utilizes its technologies and transforms the way people get around.
On the other hand, Detroit automakers
fear that Google could run away with their business
. Auto companies aren't quite sure if they should treat Google as a friend or foe. Interestingly, a study by KPMG last year found that American consumers would trust brands like Google and Apple for self-driving cars more than they would automakers.
Just last month, General Motor's Product Development chief Mark Reuss called Google's autonomous car
"Anybody can do anything with enough time and money," said Reuss. "If they set their mind to it, I have no doubt [that they will be] a very serious competitive threat. [The car is] kind of cool [and looks sort of like a VW Beetle].
"[Automation is] going to be a creep, it’s not going to be a mind-bending thing. I don’t think you’re going to see an autonomous vehicle take over the city anytime soon."
Google's autonomous car
Aside from that, automakers feel it's better to gradually roll out new features rather than deliver an entirely autonomous vehicle. According to the automakers, customers will more likely feel comfortable with a slower introduction to this new technology rather than all in one swoop.
Right now, Google's prototype is a tiny pod-shaped car, which has a flexible windshield and a spinning cone on top that helps navigation. Only two people can fit, and there's a top speed of 25 miles per hour.
Detroit automakers also feel that Google's autonomous cars are limited by Google Maps, which directs the cars. If there's an area not covered by the Maps, or if Maps were to malfunction in some way, it could pose a problem for the customer.
Even more troubling to automakers is the liability for these vehicles. Google's current autonomous car doesn't have driver-operated brakes,
a steering wheel
or an accelerator pedal. Without an actual human driver, the automakers fear they would be at fault for any auto accidents.
Google, however counters, saying that it would take the blame for any auto accidents involving its technology, and that finding what caused the accident would be easier with Google technology at hand.
It looks as though Google and Detroit automakers will go their separate ways on the topic for now, but some feel they will inevitably have to meet again further down the road when autonomous vehicle technology grows beyond its infancy.
"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
Google's Self-Driving Cars are a "Threat" Says GM
May 30, 2014, 8:00 AM
Google Develops Its Own Self-Driving Car; No Driver or Steering Wheel Required
May 28, 2014, 8:56 AM
Tesla will announce electric lorry in September
April 19, 2017, 6:20 AM
Dubai announces passenger drone plans.
February 14, 2017, 7:56 AM
Lucky LA Residence
January 28, 2017, 4:00 AM
Debuted at CES 2017 - Corning Gorilla Glass Concept Car
January 7, 2017, 3:02 AM
Happy, healthy and feastive New Year to you and everyone in the world that about to celebrate the Season Holidays
January 1, 2017, 12:01 AM
In 2017, Here are the New Autos of 2018
December 30, 2016, 5:00 AM
Most Popular Articles
Surface Pro 5 Rumors - New Release Date and Price
April 22, 2017, 6:45 AM
Motorola Moto G5 Pus – Well Worth Considering Over the Others
April 25, 2017, 7:06 AM
HTC’s newest phone – HTC U 11 coming May 16th
April 24, 2017, 7:21 AM
Apple Watch NikeLab Limited Edition unveiled.
April 22, 2017, 6:20 AM
Meet the Smartphone with four cameras - Alcatel Flashphone
April 5, 2017, 11:20 AM
Latest Blog Posts
Galaxy Note 8 – Available Second Half 2017
Apr 28, 2017, 7:30 AM
Google Android App – Huge improvement on Nighttime Photography
Apr 27, 2017, 7:40 AM
Google Co-Founder, Sergey Brin has an Airship
Apr 26, 2017, 6:43 AM
Samsung Galaxy S8 and S8 Plus – Lots of Glass that Breaks Easily
Apr 25, 2017, 7:20 AM
Samsung Galaxy S8 – Warning for Pet Owners
Apr 24, 2017, 5:59 AM
Sound Bars and the Costs?
Apr 23, 2017, 6:30 AM
Link your Brain to Your Computer – In Four Years…Maybe
Apr 22, 2017, 7:03 AM
Google Home can now identify users by their voice.
Apr 21, 2017, 7:15 AM
Amazon Lex – Now Available for Developers.
Apr 20, 2017, 6:58 AM
You can now use Instagram offline on your Android Smartphone
Apr 19, 2017, 8:00 AM
Now you can livestream to YouTube from your mobile device.
Apr 18, 2017, 8:05 AM
Google Home – Is It a Spy Device?
Apr 17, 2017, 7:30 AM
Apple added to self –driving test permit list
Apr 15, 2017, 6:21 AM
Project Scorpio – Coming on June 11
Apr 14, 2017, 6:20 AM
Looks Like Samsung Has Been Forgiven.
Apr 13, 2017, 6:50 AM
United Airlines - Blasted on China’s Social Network and the Stock Market
Apr 12, 2017, 6:50 AM
Amazon's Third-Party Sellers Hacked
Apr 11, 2017, 6:25 AM
Microsoft Surface Pro5 Details Revealed
Apr 9, 2017, 6:41 AM
Own An Android Phone? Then you could be hacked over Wi-FI
Apr 7, 2017, 6:47 AM
Apple confirms iOS 10.3 bug and its effect on iCloud Services
Apr 6, 2017, 6:30 AM
Apple Rolls Out New Version of Apple Music
Apr 5, 2017, 10:35 AM
Apple in the News
Apr 4, 2017, 9:03 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information