Print 34 comment(s) - last by retrospooty.. on Jul 1 at 8:53 AM

ASUS looks to undercut its rivals in the Android Wear market

Is $199 (Samsung Gear Live) or $229 (LG G Watch) too rich for your blood when it comes to Android Wear-based smartwatches? Now it appears that ASUS is aiming quite a bit lower for its entry into own entry into the nascent market.
According to TechCrunch’s sources, ASUS is set to launch an AMOLED-equipped Android Wear smartwatch that will be priced between $99 and $149. With Motorola definitely looking trending the high end of the market with its much-lauded Moto 360 (estimated MSRP of $249), ASUS’ entry — at least at a $99 price point — just might be enough to trigger an impulse buy from consumers that have already bought into the Android ecosystem.

As you may have already known, Android Wear smartwatches require a smartphone running Android 4.3 or higher (check compatibility here) to function as anything other than a glorified watch. 

Source: TechCrunch

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RE: This will flop
By tonyswash on 6/29/2014 4:48:24 AM , Rating: -1
Dealing with members of the Church of Market share is difficult as they actually cannot see anything other than their sacred metric. It seems to mean so much to them that it's almost churlish to try to redirect their gaze to more of the real world. Nevertheless let's try to unpick things.

First the 62% tablet market share number. What data is that based upon? Which Android OEMs have released regular tablet sales figures? What counts as a tablet in order to be included in the 62% claim? Does anybody reading this live anywhere where they regularly see Android tablets out numbering iPads 6 to 4 (those living in trailer parks are exempt from that survey)?

All the above is moot as is the market share of Android and iOS because what is actually being talked about is platform performance and market share is being used (lazily) as a proxy for platform performance and health.

All data, and I do mean all, points to the same basic platform metric: whatever the measure of platform activity you choose (developer revenues, web usuage, third party connections such as ticketing, ecommerce, etc,etc) show that it takes between 3 and 4 Android users to generate the same amount of platform activity as just one iOS user. So even with a billion Google Play Android devices and several hundred million more non-Google Play devices in places like China, iOS generates more platform activity (using any metric).

This means that, as the iOS user base is continuing to grow, that in order for Android to generate the same global platform activity as iOS Android will need to have about 2 to 3 billion users. Just to get parity. Plus these new Android users may well be users (coming from the world's poorer communities) who will further dilute the platform performance of the Android platform. Google's Android One initiative, by bringing lots of poor users into the Android ecosystem, is going to do just that, dilute the platform. Android One will win customers that Apple does not want.

The upshot of all this is that in the foreseeable future the impact of Android growth in units will have precisely zero impact on the health of the iOS platform and on Apple's business. Apple and it's customers are just not affected by the number of Android users in the world, it impacts on nothing. IOS gets the best apps first, and sometimes, exclusively, we get the best third party peripherals, we get the best (or as good) media content. Android is just irrelevant to iOS customers. We think Android is great for people who want to tinker with their phones, use weirdly configured devices, love everything Google does, or are very price sensitive (it's mostly the latter in my opinion). Good luck to you all.

Listening to Fandroids boast about market share is like listening to people who own silver cars boasting to people who own black cars (because they prefer black) that there are more silver cars and so black car owners should feel threatened. It seems a bit deranged. Plus a bit insecure.

Android is selling very well, that's great for people who want to buy into Android, iOS is also selling very well so that's great for people who prefer iOS. Both platforms are healthy, growing and will continue to be a massive presence in the world of mobile devices for the next decade at least.

I, like about 500 million other people, prefer the integrated world of the Apple ecosystem, but if other people don't that's ok by me. But please enough of the "my tribe is bigger so your tribe is losing" silliness. My tribe is fine as is yours. It's a big world with room for us both :)

Plus I still say that this clunky piece of crap from ASUS will be a flop.

RE: This will flop
By Monkey's Uncle on 6/30/2014 6:47:47 AM , Rating: 1
Yeah that tl;dr post would make sense if Apple had a product to compete with it. As it stands Asus will sell 100% more when it launches than Apple's competing product. Why? Because Apple has nothing to sell and when it does, it will be priced 2-3 times as much.

Yep! Big flop there Tony boy!

Oh! And of course IF Apple ever gets around to actually producing their iWatch, they will of course be pounding on their chests saying "Look what we invented!".

RE: This will flop
By tonyswash on 6/30/14, Rating: 0
RE: This will flop
By retrospooty on 6/30/2014 9:02:26 AM , Rating: 2
OK, come back to Earth Tony. Apple doesn't deserve the pedestal you put them on. At least let them announce a product before you start the goo filled spin machine.

RE: This will flop
By chripuck on 6/30/2014 9:10:39 AM , Rating: 2
Except he's kind of right. Apple may not win the market share metric, but they'll be of the highest build quality and command a price premium that no one else can come close to.

RE: This will flop
By retrospooty on 6/30/2014 9:27:48 AM , Rating: 2
"and command a price premium"

That part is true. Somehow Apple manages to consistently come out with products that do a lot less and cost more to do less. Then they copy the features of the products that have better features and Apple fans "oooh and aaah" about it as if Apple did something amazing. They do have something there. More smoke and mirrors than actual good products IMO, but if buyers want to buy, go for it.

RE: This will flop
By Monkey's Uncle on 6/30/2014 10:09:37 AM , Rating: 2
Apple is rarely first into a product category but when they do enter a new product category their initial products disrupt the established market and set the template that redefines the market. They did this with PCs, music players, smart phones and tablets.

True enough while Apple was still under the direction of Steve Jobs. They are not any more and with him gone so is their creative heart.

Problem then is that while Apple may put out a nifty paradigm changing idea, it ends up going out half-baked and stays that way while Apple's competitors take that paradigm shift, improve it and offer it on a far wider range of products than Apple ever could hope to match. Because of that Apple's competitors end up outstripping Apple's product sales by huge margins.

The only thing is that in this case, I think Apple will be playing catch-up, cause honestly this is going to be a tough act to follow.

RE: This will flop
By tonyswash on 6/30/2014 10:59:16 AM , Rating: 1
Because of that Apple's competitors end up outstripping Apple's product sales by huge margins.

Minus the actual profit margins? Every PC and device OEM would die to have a business with a commercial profile like Apple's

"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer

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