quote: This is the primary reason why Android’s tablet share is much less than its phone market share, and its usage share lower still
quote: Because a phone is a necessity – everyone is going to buy one – there is going to be a very large segment of the market whose purchase decision is driven primarily by price. In turn, this means the minimum acceptable product with the lowest price is going to garner the largest market share. Indeed that is exactly what has happened with phones: while the iPhone is actually increasing its dominance of the high end
quote: Apple is rarely first into a product category but when they do enter a new product category their initial products disrupt the established market and set the template that redefines the market. They did this with PCs, music players, smart phones and tablets.
quote: Because of that Apple's competitors end up outstripping Apple's product sales by huge margins.